In line with spreading cheer through cinema and keeping up with its core belief of creating impact through entertainment, BookASmile, the charity initiative of BookMyShow, India’s leading entertainment destination organised a special screening of Bholaa, the action-thriller starring Ajay Devgn and Tabu for young, underprivileged beneficiaries from Mumbai. To bring alive this initiative, BookASmile partnered with Ajay Devgn FFilms and Spark-A-Change Foundation to take the magic of movies through the special screening at PVR Cinemas, Juhu, for 100 beneficiaries from lower economic backgrounds. These beneficiaries are first-generation students from low-income backgrounds living in the slum-dwelling areas of Mumbai suburbs associated with Spark-A-Change Foundation.