The future of cultural storytelling has arrived — and it's interactive. Brighton is preparing to unveil the world's first Virtual Walk of Fame, an ambitious digital initiative by The Great British Walk of Fame - the trademark owners in the UK - to transform the city into a gamified cultural playground. Through immersive technology and smartphone-led trails, visitors will be able to discover celebrated icons not through static plaques, but through interactive storytelling woven into real-world spaces. It's tourism reimagined — playful, participatory and powered by innovation.