Beauty is getting a global glow-up, and 2025 is proving to be the year where innovation meets individuality with a swipe of gloss and a serum-soaked sheet mask. From Seoul to São Paulo, Lagos to London, the new beauty zeitgeist is less about perfection and more about expression, science-backed skincare, and playfully rebellious aesthetics. Here’s what’s bubbling up on the global beauty radar... and yes, we’re trying it all at TheGlitz.
