Paris knows how to make fashion feel like theatre. And on 28 September, 2026, at the historic Palais Brongniart, it was less a collection launch and more a full-blown celebration of glamour, celebrity and the irresistible fantasy of an Elie Saab gown. As ELIE SAAB and H&M unveiled their much-anticipated bridal gown ahead of its October arrival, fashion’s current cool crowd turned up in force.
