As the co-founder of Fitistan, alongside Major Dr. Surendra Poonia, Shilpa has built far more than a wellness brand. Through initiatives that blend fitness, mental wellbeing, community, and the spirit of service inspired by the Indian Armed Forces, she has created a movement rooted in discipline, resilience, and purpose. From wellness programs to impactful initiatives like Soldierathon, her work reflects a philosophy that fitness should empower people not just physically, but emotionally and mentally too.