What happens when the world gets too noisy? When everyone’s shouting advice, opinions, and “hot takes,” and your ears and brain simply can’t take it anymore? Pocket FM decided to answer that question not with a tweet, a thread, or a think-piece but with a cotton swab, a camera crew, and a healthy dose of desi nostalgia. Enter: India, Kuch Acha Suno!... a campaign that’s part street-side spectacle, part social commentary, and entirely unexpected.
