Move over Bollywood, 10 Indian influencers/ internet sensations are now as big if not bigger than the current superstars in the Hindi Film Industry. From fashion and beauty to technology and wellness, these influencers are not only shaping trends but also fostering communities and sparking important conversations.
Sumita Chakraborty, Editor-in-chief, TheGlitz picks TheGlitz Choice 10 influencers who are not just content creators; they are trendsetters, community builders, and advocates for change. These young influencers are not only forging ahead novel concepts and movements in modern India, but they are changing mindsets too.
Here’s a look at 10 Indian influencers who are creating a buzz in 2024:
Kusha Kapila
Niche: Comedy, Lifestyle
The big Daddy of Bollywood, KJo just can’t get enough of her so much so, that he had to get her for the finale of Koffee With Karan to judge the awards given to the stars on the ‘tell-all’ couch. Rumoured to be Arjun Kapoor’s girlfriend and the reason Arjun and Malaika broke up, Kusha Kapila, a digital content creator and actress, has carved a niche for herself with her hilarious and relatable videos especially her take on South Delhi girls. Of course, she denied dating Arjun, which again earned this click bait influencer, a permanent place in scandal sheets which now revel in recording her dating games.
Kusha, known for her satirical takes on societal norms and everyday life, has a massive following on Instagram and YouTube. Her unique characters, such as Billi Maasi, have become household names, making her one of the most beloved comedians in the Indian digital space. Her take-home salary including endorsements etc runs into crores, no wonder, the snooty ‘no outsiders, please’, nepo-ridden Bollywood industry is taking her extremely seriously. Move over, Deepika Padukone, Kusha Kapila is here!
Ranveer Allahbadia (BeerBiceps)
Niche: Fitness, Entrepreneurship, Lifestyle
Prime Minister Narendra Modi awarded him the ‘National Creators Award’ of the year. Meet Ranveer Allahbadia, popularly known as BeerBiceps, who is a multi-faceted influencer, who focuses on fitness, entrepreneurship, and self-improvement. With a strong presence on YouTube and Instagram, Ranveer offers a blend of motivational content, fitness tips, and personal growth strategies. His podcast, “The Ranveer Show,” features interviews with prominent personalities, adding to his influence and reach. Not one to let go of opportunities, he even told the PM of India that he was in the mood to interview him someday.
Komal Pandey
Niche: Fashion, Beauty
Komal Pandey, the Diva of social media, is one fashion influencer who has taken Instagram and YouTube by storm with her innovative and bold fashion statements. Known for her experimental style and confidence, Komal’s content ranges from fashion tutorials to beauty hacks. Her ability to mix high fashion with street style has earned her a dedicated following and numerous brand collaborations.
Tech Burner (Shlok Srivastava)
Niche: Technology, Gadgets
Every tech company in India starts out by sending him their products for review for one good review from him and the brand profits in millions. Tech Burner, led by Shlok Srivastava, is one of India’s top tech influencers. His engaging and informative videos on the latest gadgets, tech reviews, and unboxings have made him a favorite among tech enthusiasts. Shlok’s energetic presentation style and easy-to-understand explanations make technology accessible to a broader audience.
Masoom Minawala
Niche: Fashion, Business
Masoom Minawala, an international fashion influencer, has been making waves in both Indian and global fashion circles. As a digital entrepreneur and the founder of “Style Fiesta,” Masoom shares insights into fashion, lifestyle, and entrepreneurship. Her presence at major fashion weeks and collaborations with luxury brands have solidified her status as a global fashion icon. She has also come out with her own beauty products.
Savi and Vid (Bruised Passports)
Niche: Travel, Lifestyle
Savi and Vid, the couple behind Bruised Passports, are renowned travel influencers who document their adventures around the world. Their blog and social media channels offer a mix of travel guides, cultural insights, and personal anecdotes, inspiring countless followers to explore new destinations. Their vibrant photography and engaging storytelling have made them prominent figures in the travel community.
Saloni Chopra
Niche: Feminism, Social Issues
Saloni Chopra is a fierce advocate for feminism and social justice. Using her platform to address issues such as gender equality, body positivity, and mental health, Saloni has built a strong community of followers who resonate with her bold and unapologetic approach. Her thought-provoking content and advocacy work continue to spark important conversations and drive social change.
Radhika Bose (Yogasini)
Niche: Fitness, Yoga, Wellness
Radhika Bose, known as Yogasini, is a fitness and yoga influencer who promotes a holistic approach to health and wellness. Through her Instagram and YouTube channels, Radhika shares yoga routines, fitness tips, and wellness advice. Her emphasis on mental well-being and self-care has earned her a loyal following among fitness enthusiasts and wellness seekers.
Sejal Kumar
Niche: Fashion, Lifestyle, Music
Sejal Kumar is a versatile content creator who covers fashion, lifestyle, and music. Her relatable and engaging content on YouTube and Instagram has garnered a massive following. Sejal’s ability to connect with her audience through her personal experiences, fashion tips, and musical talents makes her a standout influencer in the Indian digital space.
Dolly Chaiwala
Niche: People
Internet sensation Dolly Chaiwala, a maverick tea vendor from India, made headlines when he had the extraordinary opportunity to serve tea to tech mogul Bill Gates during Anant and Radhika Merchant’s pre-wedding. Known for his entrepreneurial spirit and exceptional tea blends, Dolly’s encounter with Gates brought him widespread recognition and made him an influencer in his own way. This remarkable moment not only elevated Dolly’s status as a local hero but has also catapulted him into the bracket of influencers who are zooming around in Rolls Royce cars. There must be something about Indian tea that has made some tea vendors rich ‘n’ famous like Dolly Chaiwala and others, catapult to the position of the Prime Minister!
