Amazon Beauty is revolutionizing how customers discover and shop for beauty products. Today, Amazon announced the launch of three major new initiatives – the Amazon Derma Store, the upgraded Global Beauty Store 2.0, and the innovative SkinCare Advisor tool. This summer, Amazon Beauty is elevating the online beauty shopping experience by providing customers with a curated selection of top brands, trending skincare ingredients, new product launches, and unique finds, all at great value with the convenience of Amazon’s fast delivery and trusted shopping experience. TheGlitz explores more…

Amazon Beauty ‘SkinCare’ Advisor

Catering to beauty enthusiasts’ evolving needs, Amazon Beauty has also introduced theSkinCare Advisor – an innovative tool providing tailored skincare solutions based on individual skin concerns and preferences. Seamlessly integrated into search, customers take a short survey about their skin type and goals. The tool then surfaces a personalized set of product recommendations spanning the full routine – from cleansers to treatments, moisturizers, sunscreens and eye care. This allows customers to conveniently discover products perfectly suited to their unique skincare needs through Amazon’s intuitive guided experience.

The Derma Store

The newly launched Derma Store brings together a wide assortment of brands and products formulated with trending skincare ingredients, sourced from trusted brands as well as exciting new launches and hard-to-find labels. From daily moisturizers and cleansers to targeted serums and sunscreens, the Derma Store offers a diverse selection to build a complete skincare routine – all at great value with the convenience of Amazon’s shopping experience.

The store features top derma brands like CeraVe, Cetaphil, BIODERMA, Sebamed, ISDIN, Avène, Episoft, LACTO CALAMINE, La Shield and more, with savings of up to 35% off.

The new Global Beauty Store 2.0 brings the world’s most coveted international beauty brands directly to customers’ doorsteps. The upgraded store features an expertly curated selection of over 60+ brands from around the globe, including new brand launches like Anastasia Beverly Hills, NUDESTIX, Beauty of Joseon, AXIS-Y, FIRST AID BEAUTY,rom&nd, MAX FACTOR and more.

Across skincare, makeup, fragrance, haircare and more, Global Beauty Store 2.0 offers over 5,000 products at up to 40% off, making it easier than ever for customers to discover and try popular beauty brands from Korea, Japan, France, the UK and beyond.

Innovation Unplugged

“We are thrilled to unveil a suite of innovations designed to elevate our customers’ beauty shopping experience,” said Zeba Khan, Director of Beauty, Luxury Beauty and Personal Care at AmazonIN. “With skincare as our largest category, it was a natural next step to launch the new Derma Store to better serve the growing demand for specialized skincare solutions. We recognize that shopping for skincare online can be challenging, with customers often seeking personalized advice before purchasing.

That’s why we’re introducing the all-new SkinCare Advisor feature to provide tailored product recommendations based on each customer’s unique skin concerns and preferences. Global Beauty Store 2.0 exemplifies our commitment to offering the best global brand selection, at a great value, with the fast delivery and trusted experience customers expect from Amazon.” Khan added.

So if you are looking at shopping for beauty products that are from good brands and are of good quality, look no further. Amazon Beauty has introduced the new Derma Store which will cater to all your beauty needs. The best thing is that it is under one roof, in one hub. You can surf through the beauty products and find the one you’re looking for. After all, every individual has its own beauty requirements. Thank God, Amazon Beauty’s ‘Derma Store’ is there to cater to each one of our requirements. So there’s no need to look elsewhere, Amazon Beauty is there, right at hand!