In a dazzling move that’s set to redefine the world of sports and style, PUMA India has announced a multi-year partnership with none other than PV Sindhu – India’s two-time Olympic medallist and one of the nation’s most iconic sporting superstars. This partnership signals PUMA’s bold entry into the vibrant world of badminton, with Sindhu leading the charge as their new brand ambassador. TheGlitz reports…

The PUMA Star – P V Sindhu

Sindhu, who has effortlessly combined grace with grit, has been instrumental in turning badminton into a sensation across India. With an impressive record of being the first Indian to win five world championship medals and accolades spanning the Olympics, Commonwealth Games, and Asian Games, she’s a powerhouse who has earned the nation’s highest honors, including the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Award. Sindhu is more than just a player—she’s a symbol of excellence, whose influence continues to ripple across the globe. With PUMA by her side, her mission to elevate badminton’s status—nationally and globally—reaches an exciting new chapter.

The PUMA Star Says

Talking about the collaboration, Sindhu reveals, “I’m excited to join the PUMA family, a brand that shares my belief in the power of sport to inspire. This partnership with PUMA India isn’t just about being part of something bigger—it is an opportunity to connect with those who value pushing boundaries and embracing challenges. Badminton has always been a platform for growth and self-discovery for me, and through this collaboration, I hope to encourage others, especially women, to take risks, believe in themselves, and strive for more—both on and off the court.”

Karthik Balagopalan, Managing Director of PUMA India, added with excitement,”Sindhu is a legend and a trailblazer, and we are proud & delighted to welcome her into our PUMA family. Her extraordinary legacy in Indian sports which includes a lot of historic firsts has not only placed India on the badminton map globally but has also inspired millions of youngsters to chase excellence, making her the perfect fit for PUMA. As PV continues to shape the future of badminton, this partnership reflects our shared passion to push sports forward and inspire more youngsters and especially young women to dream big.”

Starry Alliance

This alliance comes at a thrilling time for badminton in India, where the sport has exploded in popularity. With 50 Indian players ranked among the world’s top 100 (BWF, Dec 2024), and a fanbase of 57 million – with a staggering 27.8 million from Gen Z – badminton is no longer just a game, it’s a movement. PUMA, alongside Sindhu, is set to make it even more appealing to the next generation of athletes, especially young women who are ready to shatter limits.

The partnership is set to make its debut at the India Open 2025 in Delhi, where Sindhu’s presence will set the tone for a revolutionary new era in Indian sports. This stylish union also places Sindhu among PUMA’s elite roster of sporting icons, joining the likes of Harmanpreet Kaur, Mohammed Shami, Olympian Sarabjot Singh, Paralympian Avani Lekhara, and international superstars like Usain Bolt and Neymar Jr.

As badminton in India surges toward global domination, PUMA and Sindhu’s trailblazing partnership promises to push boundaries and ignite inspiration, making this a game-changing moment for the future of Indian sports. TheGlitz, always at the forefront of spotlighting iconic collaborations, celebrates this empowering union as a testament to the rise of Indian athletes on the global stage. Stay tuned as TheGlitz continues to bring you exclusive insights on game-changers who are reshaping industries, breaking barriers, and setting new benchmarks in the world of sports, fashion, and beyond.