Aji Nair – CEO, Mirah Hospitality: The Mastermind Behind Culinary Success

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Aji

If you fancy yourself a true connoisseur of India’s culinary treasures, then you’re likely no stranger to Aji Nair. This man’s name is practically synonymous with delicious food, innovation, and sheer culinary genius in the F&B space. But let’s be real… Aji didn’t get to the top of the game by serving the same-old, same-old. Oh no, his indigenous approach to hospitality and food is what gave him the edge to break boundaries in a fiercely competitive industry.

Aji Nair

Aji’s journey is a tale of evolution, and his role in the growth of Khandani Rajdhani speaks for itself. From a humble 3-unit operation to a 31-unit restaurant empire, he’s the secret ingredient behind Rajdhani’s massive success. And it’s not just confined to India… thanks to Aji, Rajdhani now has a strong international presence in Oman and Dubai. Talk about world domination, right?

But Aji’s magic doesn’t stop there. With his experience working at top hotels and F&B ventures across Mumbai, Gujarat, and Goa, he’s brought his expertise to Mirah Hospitality, where he plays the role of a guiding star. As chief advisor and consultant, Aji has his hands on everything from sales and operations to overall brand growth, ensuring that Rajdhani stays as fresh and exciting as a piping hot thali!

Under his leadership, Rajdhani has snagged its fair share of awards, and we’re talking 50-60 national accolades here… from Best Vegetarian Restaurant to Best Casual Dining and Best Thali Restaurant. With over 10 million happy customers served, the brand is on an upward spiral, solidifying its position in the F&B world.

But Aji is more than just the man behind Rajdhani’s success. He’s also the mastermind behind the growth of Bayroute and Hitchki… two other standout brands under Mirah Hospitality. His vision? A seamless intertwining of these brands to penetrate new markets while keeping things spicy for loyal patrons in existing ones. You could say he’s creating an Indian food revolution, one concept at a time.

Aji Nair, who holds a Post Graduate degree in Economics and a Diploma in Hotel Management, isn’t just about big business. He’s passionate about training and mentoring the next generation of hospitality experts. In fact, he’s a regular guest faculty at top Hotel Management Institutes, spreading his wisdom far and wide.

It’s clear that Aji’s focus is on innovation, exclusivity, and quality service, ensuring that every dining experience is one for the books. In the cut-throat world of F&B, his secret sauce for success is simple: stay ahead of the curve, keep things fresh, and never compromise on quality.

And if you think that’s all, think again! Aji speaks exclusively with Sumita Chakraborty, Editor-in-Chief, TheGlitz, to share more about his journey, his success, and what’s next for the powerhouse that is Mirah Hospitality.

Over To Aji Nair, CEO at Mirah Hospitality

Mirah Hospitality has built a strong reputation in the hospitality industry. What strategies have been key to its success, and how has the company adapted to the rapidly changing food and hospitality landscape?

Mirah Hospitality’s success lies in its ability to evolve with consumer preferences while maintaining consistency in quality and innovation. Our diverse portfolio, spanning fine dining, casual dining, and experiential resto-bars, ensures we cater to a broad audience. Hitchki, in particular, stands out with its unique blend of nostalgia-driven fusion cuisine and a high-energy ambiance. By integrating AI, data analytics, and customer engagement tools, we enhance guest experiences both online and offline. Our ability to adapt swiftly—through digital transformation, influencer collaborations, and experiential dining concepts—keeps us ahead in a rapidly evolving industry.

As CEO, what are some of the biggest challenges you’ve faced in leading Mirah Hospitality, and how have you navigated these obstacles while maintaining the company’s vision and growth?

Leading Mirah Hospitality has been a dynamic journey, especially navigating shifts in consumer behavior and industry trends. The pandemic posed significant challenges, requiring us to rethink our strategies while maintaining our brand ethos. For Hitchki, maintaining its lively cocktail experience amid changing restrictions meant innovating its offerings, enhancing takeaway and delivery models, and ensuring operational resilience.Talent retention and continuous skill development have been pivotal in maintaining service excellence. By staying agile, prioritizing guest engagement, and embracing a forward-thinking approach, we continue to scale while delivering memorable dining experiences.

Mirah Hospitality operates various brands across different segments of the hospitality industry. How do you ensure consistency in quality and service across such diverse portfolios?

Maintaining consistency across our brands, including Hitchki, is achieved through strong SOPs, rigorous staff training, and a commitment to guest satisfaction. While each brand has a distinct identity, they all embody Mirah Hospitality’s core principles—quality, innovation, and customer-centric service. At Hitchki, we emphasize a standardized yet dynamic approach, ensuring a balance between signature dishes and menu innovations that excite our guests. Technology plays a crucial role in quality control, while a dedicated leadership team oversees execution across locations, ensuring a seamless experience for every diner.

The hospitality industry has been heavily impacted by the pandemic. How has Mirah Hospitality adapted to these challenges, and what long-term changes do you foresee in the industry as a result?

The pandemic reshaped the dining landscape, and we adapted by diversifying our service models and enhancing customer convenience. Hitchki adapted by enhancing its digital presence, expanding delivery options, and introducing interactive cocktail experiences to keep engagement high.Safety and hygiene remain top priorities, with contactless payments and tech-enabled service enhancements becoming the norm. Moving forward, experience-driven dining, sustainability, and personalization will define the industry. Hitchki remains committed to innovation, curating community-driven events, and continuously evolving its space to offer unique experiences for modern diners.

What has been the most memorable milestone in your career at Mirah Hospitality, and how has that moment shaped your approach to leadership and innovation within the company?

A defining moment has been Hitchki’s rapid growth and its ability to redefine Mumbai’s resto-bar culture. Successfully expanding to multiple locations while retaining its quirky, nostalgia-infused identity was a key milestone. Emerging stronger post-pandemic reinforced the importance of agility, adaptability, and a strong team-driven culture. Our commitment to delivering unique, experience-led dining has been recognized through industry accolades and an ever-growing loyal customer base. These milestones continue to shape our leadership approach—focusing on innovation, sustainability, and delivering unparalleled hospitality.

Looking to the future, what exciting projects or new developments can we expect from Mirah Hospitality? Are there any expansion plans, new partnerships, or concepts in the pipeline?

The future holds exciting opportunities for Hitchki as we expand to new cities, with a focus on key metro and Tier 1 locations. Strategic collaborations with cultural influencers and entertainment-driven experiences will further enhance our brand’s appeal. Sustainability is a core focus, with eco-conscious initiatives being integrated into our operations. Additionally, tech-driven enhancements—such as AI-powered personalization, immersive digital experiences, and automation—will elevate guest engagement. As we continue to grow, our goal remains the same: to redefine the resto-bar experience with creativity, nostalgia, and innovation.

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