Cartier LOVE Unlimited
Cartier has always understood that the most enduring love stories are the ones that refuse to be confined. Now, with new variations on LOVE Unlimited, the Maison takes its iconic language of love and stretches it into a more fluid, versatile and brilliantly modern expression. Think sculptural gold, dazzling diamonds, ingenious engineering and that unmistakable Cartier screw motif — reimagined for a new generation of jewellery lovers.
For TheGlitz, it is where timeless romance meets contemporary desire because when it comes to Cartier, love is indeed eternal and unlimited.
A New Way to Wear LOVE
The newest addition to the collection is an all-gold necklace that brings a fresh dimension to the LOVE aesthetic. Designed to unfurl around the neck like a golden ribbon, the necklace combines elegance with an almost sensual sense of movement.
Available in rose gold, yellow gold and rhodium-plated white gold, it features fluid, gadrooned links punctuated by Cartier’s signature LOVE screws. The result is unmistakably Cartier, yet softer and more fluid than the classic rigid codes of the collection.
It is jewellery designed not merely to be worn, but to move with the wearer — draping elegantly around the neck while retaining the graphic identity that has made LOVE one of the world’s most recognisable jewellery designs.
LOVE Gets a Diamond Makeover
For those who like their love story with a little more sparkle, Cartier introduces refined new LOVE Unlimited bracelets and rings featuring diamonds in place of the iconic gold screws.
The new bracelets are illuminated by a series of 0.80-carat round diamonds, each housed in a distinctive screw-shaped setting crafted from white gold… even on the rose-gold and yellow-gold versions. It is a clever detail that gives the diamonds an enhanced brilliance while creating an intriguing contrast between the precious metal and Cartier’s signature motif.
The diamond version also comes with an invisible, Cartier-patented clasp, allowing the bracelet to connect seamlessly with another. Worn alone, paired together or layered with the original all-gold LOVE bracelet, the possibilities are deliberately unlimited.
200 Miniature Components. One Extraordinary Creation.
Behind the sleek, effortless appearance lies some serious jewellery-making expertise. Each LOVE Unlimited necklace and bracelet is assembled from approximately 200 miniaturised components, with every individual element polished entirely by hand.
For the diamond versions, the craftsmanship becomes even more demanding. Each stone is selected according to Cartier’s exacting criteria before being set into the specially conceived screw-shaped settings.
The effect may look effortless on the wrist or around the neck. Creating it is anything but.
From 1969 to LOVE Unlimited
The story goes back to 1969, when designer Aldo Cipullo created the LOVE bracelet in New York. Radical in its simplicity and symbolism, the bracelet challenged conventional ideas of romantic jewellery. Its distinctive screw mechanism transformed the act of wearing jewellery into an expression of commitment, while its design reflected the era’s growing embrace of freedom and individuality.
More than five decades later, LOVE Unlimited carries that cultural legacy forward but with a more fluid, expressive spirit.
A Love Story Staged in Paris
Cartier brings this idea of boundless love to life through a campaign photographed in Paris. Along the Seine, a couple shares an intimate moment as the river unfolds beside them like a ribbon… a poetic metaphor for infinity and love without boundaries.
The Maison also turns its lens towards Jacob Elordi, the cosmopolitan hero of an intimate and sensory photo series captured by his sister, Isabelle Elordi. Together, the campaign imagery and jewellery tell a contemporary story about connection, intimacy and freedom.
TheGlitz Take
LOVE Unlimited isn’t simply Cartier making more jewellery from an iconic collection. It is Cartier asking what happens when an enduring symbol of love is allowed to evolve. Gold becomes fluid, diamonds replace screws, bracelets connect and layer, and the original LOVE vocabulary gets a distinctly modern rhythm.
The verdict? Love may be infinite, but Cartier has certainly found iconic ways to make it sparkle.
