Celebrating the spirit of 'Living it Large', Seagram's Royal Stag presents Royal Stag Boombox, a first-of-its-kind musical experience. It is the sound of a young generation, a tribe that tends to make rather than follow trends; a tribe that is in constant search of soul-touching experiences. In an exclusive preview in Mumbai on Monday, February 27, 2023, the brand revealed a glimpse of what's in store. Royal Stag Boombox audaciously brings together polar opposites of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to make original music, to create a new soundscape.