Monsoon in Goa has always held a special kind of magic. Now, with the launch of its vibrant new campaign #GlowOnArrival, the Department of Tourism, Government of Goa, is inviting travellers to rediscover the coastal paradise in its most serene and soulful form. The campaign reimagines Goa as India’s ultimate feel-good monsoon escape, where misty hills, lush paddy fields, and the hypnotic rhythm of falling rain set the stage for rest, reconnection, and renewal.