This gorgeous lady can be called a modern-day mystic with a mind for business and a heart tuned to the frequencies of healing. Meet Tara Malhotra, the radiant force behind Nytarra Naturals, a conscious living brand that’s redefining self-care with soulful intention. But Tara’s magic doesn’t stop at skin-deep. With her latest creation, the Manifestation Box, she’s crafting a space where ancient wisdom meets everyday ritual, infusing crystals, affirmations, and healing tools into a beautiful box of transformation.

From energy healing to intention setting, Tara’s journey is one of intuition, resilience, and soulful entrepreneurship. Each product she curates carries a vibration of purpose, offering balance, empowerment, and deep alignment.

In an exclusive interview, Sumita Chakraborty, Editor-in-Chief, TheGlitz, speaks to Tara Malhotra about her mystical path, the story behind Nytarra, tackling skeptics and how the Manifestation Box is helping people across the globe script the life of their dreams, one intention at a time.

Over To Tara Malhotra

Tara, your journey with Nytarra is truly inspiring. Could you take us through your personal journey and what led you to create this unique offering for those seeking transformation and growth?
Tara – My deep connection with nature began early. While many were drawn to fast-paced urban life, I found solace in the natural world, developing a fascination for holistic wellness and the impact of what we put in, on, and around ourselves.

After spending 15 years in the corporate media industry, leading high-stakes brand strategy and digital content, I found myself taking a bold choice—to step away from stability and follow my true calling: I started Nytarra to bridge the gap between age-old wellness traditions and modern living.

If you had to describe yourself in just a few words, how would you define the person you are today, especially in relation to your passion for manifestation and self-empowerment?
Tara – My journey has been about staying open to growth while holding on to what truly matters—purpose, integrity, and intention. Manifestation, for me, isn’t just about dreaming big; it’s about aligning your thoughts, energy, and actions toward what you truly desire.

Self-empowerment comes from that alignment. It’s the quiet confidence that even when things get uncertain, you trust your path, your process, and the power within you. Every product I create at Nytarra, especially the Manifestation Box, is a reflection of that belief—that we all have the power to shape our reality, gently and intentionally.

Manifestation is an area that many people are still exploring, and there are a number of skeptics out there. How do you respond to those who are doubtful about the effectiveness of manifestation practices and the power of intention?
Tara – I understand the skepticism—manifestation is often seen as just wishful thinking. But to me, it’s about setting a clear intention and backing it with purposeful action. It’s not magic; it is a mindset. When you align your thoughts, energy, and choices, you naturally start moving toward what you desire.

The Manifestation Box was my way of making this idea tangible, a gentle introduction to the power of intention, even for those who are just starting to explore it. And it’s not just a feel-good concept—there’s real science behind how focused intention and energy can shape our reality.

What inspired the idea of the Manifestation Box, and how do you believe it can play a role in people’s daily lives? What is it about this particular tool that sets it apart from other manifestation methods? Could you describe each of the components, what does it do? How effective are they?
Tara – The idea for the Manifestation Box was born from my own journey. Since school, I had a vision of building something of my own—and through the power of intention, reflection, and consistent effort, Nytarra became that dream-turned-reality. I wanted to create a tool that helps others connect with that same power within themselves.

What sets this box apart is that it’s not just a product—it’s a ritual. Each element has been mindfully curated to create a full-sensory experience that grounds, uplifts, and aligns you with your intentions:

• Divine Spark Candle: Lighting this candle serves as a ritual to set and focus your intentions, creating a dedicated space for manifestation practices.
  
  
• Aura Cleansing Salts: Purify your space with the powerful magic of energized salt. Clear away stagnant energy, banish unwanted vibes, and bring your surroundings back into balance.
  
  
• Aura Cleansing Smudge Spray: Handcrafted with white sage leaves steeped in water and infused with the power of black tourmaline crystals, this magical Energy Clearing Smudge Spray doubles the cleansing power of sage to shield and purify your space.
  
  
• Charged Crystals: Selected for its energy-amplifying properties, the crystal serves as a physical reminder of your intentions and the energy you wish to attract.
  
  
• Manifestation Journal: Provides a space to articulate goals, reflect on progress, and practice gratitude, reinforcing commitment to your aspirations.
  
  
• Affirmation Cards: Daily prompts that offer motivation and help maintain alignment with your manifestation journey.
  
  
• Guidebook: A step-by-step guide to help you make the most of each item in your Manifestation Box. This guide will walk you through rituals, techniques, and tips to harness the full potential of your manifestations and deepen your connection with the universe.

The concept of manifestation is deeply rooted in positive thinking and intention-setting. How do you ensure that the components in your Manifestation Box are aligned with the core principles of self-empowerment and manifestation?
Tara – When I designed the Manifestation Box, every component was chosen with the intention of supporting self-awareness, clarity, and alignment: the core pillars of manifestation. It’s not just about positivity; it’s about purposeful action rooted in belief.
The journal encourages self-reflection and goal-setting, which is the foundation of any meaningful manifestation practice. The affirmation and intention cards help reframe thoughts and guide daily focus, reinforcing a positive and empowered mindset.

The crystal serves as a tactile reminder of energy and intention, while the aromatherapy roll-on and intention candle create a sensory space to center oneself – turning even a few quiet minutes into a grounding ritual. Each piece is there to gently remind the user that the power lies within them. The box doesn’t do the work for you; it holds space for you to do the inner work yourself, consistently and consciously.

How would you explain the practical aspects of the manifestation mantras included in your box? What makes them effective, and how can they be integrated into someone’s daily routine for lasting change?

Tara – The manifestation mantras in the box are simple yet powerful tools to reframe your mindset. Rooted in themes like clarity, abundance, and self-worth, they help shift limiting beliefs through daily repetition. Whether spoken aloud, written in a journal, or carried throughout the day, these mantras act as gentle reminders of your inner power. With consistency, they support lasting mindset shifts and bring you closer to the life you’re intentionally creating.

With so many self-help and wellness trends today, what makes Nytarra’s Manifestation Box stand out in the crowded market, and what unique value does it offer to those seeking personal transformation?
Tara – In a world full of quick-fix wellness trends, the Manifestation Box stands out because it’s rooted in intentionality, not just aesthetics. Every element is thoughtfully curated to support real, lasting transformation, not just a moment of motivation. What makes it unique is its balance of sensory experience and soulful practice. From clean, mood-shifting aromatherapy to grounding rituals like journaling and affirmations, each piece invites you to slow down, reflect, and reconnect with your inner power. It’s not about following a trend, it’s about building a mindful lifestyle.

This box isn’t just a product: it’s a toolkit for conscious living, designed to meet you wherever you are in your journey. It doesn’t matter if you’re starting from scratch or already have rituals you swear by this box is designed to feel like a gentle companion—easy to use, yet deeply effective in supporting your growth.

What’s the most profound success story or feedback you’ve received from someone who used your Manifestation Box and saw a significant change or manifestation in their life?
Tara – It’s too early to share a profound success story just yet, but ever since I launched the Manifestation Box, so many people have come up to me with heartfelt thank yous for launching this box. They’ve shared how it’s helped them feel calmer, more focused, and more in tune with themselves. Some said it gave them the nudge to start journaling again, or finally carve out space for daily rituals. And honestly, that in itself feels like the beginning of something truly powerful.