India’s Bean-to-Bar Brilliance: Why Indian Chocolates Are Now Giving Swiss & Belgian Giants a Run for Their Cocoa; TheGlitz Pick 2025

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For decades, when someone said, “premium chocolates,” our minds conjured up the velvety smooth truffles of Belgium or the silky-smooth bars of Switzerland. But times are a-melting. India, once merely a consumer of imported cocoa treats, is now making headlines… and winning hearts, with its own bean-to-bar revolution. Today, Indian artisanal chocolates are no longer playing catch-up; they’re confidently playing with the big names, creating bars and bonbons that are as luxurious as they are lovingly crafted.

TheGlitz says… Gone are the days when chocolate in India was just Cadbury, though they still reign high. Today, it’s all about origin, cacao percentage, roast profile, and the slow magic of conching. In this delicious cocoa renaissance, a select group of Indian chocolatiers is turning homegrown beans into rich, velvety masterpieces, bar after bar, bite after bite.

As an added bonus to make the excitement double the fun, Indian Craft Brewery (ICB) brings you two chocolate-based ice cream recipes that you can easily try at home and add to your celebration. Because what better way to honor this cocoa renaissance than by creating your own frozen chocolate delights that capture the spirit of India’s artisanal chocolate revolution? These simple yet indulgent recipes will transform your kitchen into a chocolate lover’s paradise, proving that the best celebrations happen when you get your hands deliciously dirty.

Think deep earthy undertones, a silky mouthfeel, and elegant layers of flavour that bloom like fine wine on the tongue. With craft and care, they’re not just matching the Swiss and Belgians, they’re seducing the global palate. And TheGlitz is here for every luxurious melt-in-your-mouth moment.

Let’s unwrap some of India’s finest:

1. Velour Luxury Dark Chocolates

chocolates


A rising star in the luxury chocolate scene, Velour (French for “velvet”) lives up to its name with chocolates so smooth, they practically melt on your palate. Crafted for true connoisseurs, Velour sources the highest-grade Indian cocoa and elevates it with European-level precision and aesthetics. Each dark chocolate bar is a testament to restraint and richness, no overwhelming sugar, just perfectly balanced bitterness and subtle, nuanced notes. It’s not just premium; it’s haute cocoa. And TheGlitz avers that Velour is quickly becoming the crown jewel in India’s dark chocolate revolution.

2. Mason & Co.


Based in Auroville, this bean-to-bar powerhouse was founded by lawyer-turned-chocolatier Jane Mason and her partner Chaitanya Velmurugan. They work directly with organic farmers in South India, ensuring both sustainability and quality. Their 85% Intense Dark bar has the kind of rich, deep complexity you’d expect in the boutiques of Zurich, not in a coastal Tamil Nadu town. But that’s the beauty of it… Mason & Co. has redefined what Indian chocolate can be.

3. Paul & Mike


Headquartered in Kochi, Paul & Mike is not just another artisan label, it’s a scientifically-backed, award-winning phenomenon. Named after two imaginary European farmers, the brand has taken the best of Indian cocoa (grown in their own farms) and mixed it with global innovation. Their 64% Dark Sichuan Pepper and Orange Peel bar won big at the International Chocolate Awards, and rightly so, it’s bold, zesty, and absolutely unforgettable. A little sweet heat never hurt anybody.

4. Soklet

India’s first and only tree-to-bar chocolate brand, Soklet controls every stage of production… from growing the beans on their own estate in the Anamalais to crafting the final bar. The result? A chocolate that’s unadulterated, pure, and packed with flavour. Their single-origin bars are creamy, fruity, and oh-so-sophisticated. It’s like a fine wine… but for your sweet tooth.

So, what makes these Indian chocolates super premium?

It’s a combination of traceability, quality of ingredients, artisanal craftsmanship, and storytelling. These chocolatiers aren’t just making chocolate; they’re creating edible narratives. From ethically-sourced cocoa grown in the Western Ghats to unique pairings like gondhoraj lime or coconut jaggery, they bring a sense of place and purpose to every bite.

Add to that: zero preservatives, organic certifications, sustainable farming practices, and in many cases, vegan and gluten-free ingredients. It’s indulgence with integrity. And of course, they’re beautifully packaged, giving even Swiss brands a run for their ribbons.

TheGlitz Verdict?

India’s premium chocolate brands have cracked the cocoa code. They’re not mimicking Europe; they’re redefining luxury with local soul and global flair. Whether you’re unwrapping a bar of bitter-sweet Velour dark chocolate after dinner or gifting a curated box of Mason & Co., you’re not just indulging, you’re celebrating a new era of Indian excellence.

So… the next time someone says the finest chocolates come only from Switzerland or Belgium, hand them a square of Velour 60 percent Hazelnut Expresso and say, “Here, have a taste of Indulgence, Indian-style.”

Bonus Delight: ICB’s Chocolate Ice Cream Bliss

MALT CHOCOLATE ICE CREAM

Malt Chocolate Ice Cream
Malt Chocolate Ice Cream

Ingredients:

  • Malt Chocolate 40% Manam -125gms
  • Bournvita -125gms
  • Rich Cooking Cream – 375gms
  • Milk -250gms
  • Vanilla beans – 2.5gms
  • EVOO – 37.5ml
  • Sea Salt -1pinch
  • Liquid Glucose -37.5gms
  • Breakfast Sugar -12.5gms

Procedure:

In a pan add rich cooking cream and bring it to Heat them self at a temperature 80deg.

Add EVOO and sea salt and mix. Once the mixture is made add liquid glucose and sugar. Once the temperature reaches 70deg add malt chocolate and Bournvita.

Pasteurized the mixture and cool it down 4deg turn into the ice cream machine, then place the storage in -15deg to avoid crystal forming.

WHITE CHOCOLATE & STRAWBERRY ICE CREAM

White Chocolate & Strawberry Ice Cream
White Chocolate & Strawberry Ice Cream

Ingredients:

Rich Cooking Cream -500ml
Milk -250ml
Liquid Glucose – 75gms
Breakfast Sugar – 90gms
Sea Salt – 1.5gms
EVOO – 10ml
Vanilla Beans – 4gms
Panna Base Powder – 10gms
White Chocolate Callebaut – 100gms
Fresh Strawberries – 300gms

Procedure:

In a pan add rich cooking cream and bring it to Heat them self at a temperature 80deg.

Add EVOO, breakfast sugar and sea salt and mix. Once the mixture is made add liquid glucose and sugar.

Add Panna Base powder and White Chocolate. Add the mixture to the ice-cream machine and churn well. Add the fresh strawberries to the mixture and churn it well.

Pasteurized the mixture and cool it down 4deg turn into the ice cream machine, then place the storage in -15deg to avoid crystal forming.

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