Is ‘Gin’uary the month to celebrate the versatility of Gin?

Share this on

Share on facebook
Share on twitter
Share on whatsapp
Share on email

Arguably one of the oldest and most versatile liquors in India, Gin is becoming more and more popular, especially amongst the urban yuppies. Come January 2023, indeed, there has been a spirited ‘Gin’uary resurgence and in the midst of all the ‘Gin’citement, a playful new Indian Gin, ‘SOCI Gin’ has stormed the liquor industry as well as our palates. We swear our palates were tingling with the dancing medley of fresh, tangy and zingy bursting flavours of juniper, flowers, fresh and dried fruits – indeed, SOCI GIN packed a subtle but dynamic punch of edgy freshness… and we just couldn’t let the bonhomie cheer die the night away. Sumita Chakraborty spoke to Lalit Kalani and Mokksh Sani, the dynamic pioneers of SOCI Gin, to find out why this fab duo decided Gin is the new party liquor in 2023.

What made you pioneer Soci Gin? What’s its USP?
The botanicals infused in the gin are cold pressed in order to keep the flavors at their most optimum levels. Soci is a cold-pressed gin. It is refreshing and versatile, perfect for sipping neat or on the rocks, as well as great in cocktails.

Do you think Gin is a less talked about spirit in India in comparison to whiskey?  
Over the past few years, consumers are adopting a healthier lifestyle and are conscious and aware of what they are consuming. Consumers have started to sway towards homegrown, craft liquors and want to know more about and engage with brands. We also see a trend of cocktail culture in India and general premiumization of various categories overall. but yes  Gin is a less talked about spirit in India in comparison to whiskey.

In 2023, Gin seems to have got a new life. We are hearing of The Gin Explorer and so many Indian Gin Brands including yours. Do you think 2023 is the year of the Gin?
 Absolutely, this month is meant to celebrate gin as a versatile spirit that offers all sorts of opportunities to explore unique and interesting flavors, and styles of gin as well as recipes that can be made using it and we call it a ‘Gin’uary month. There are also new types of gin that are regularly being developed and marketed, including unique seasonal releases. We also see a trend of cocktail culture in India and general premiumization of various categories overall. So I feel 2023, Gin seems to have got a new life.

Do you think Gin is going to be the new tippler of the urban yuppie this year? if so, why? 
 Gin, as a category, has been enjoying a steady increase in consumption over the past few years, and young Indian consumers are swaying towards Gin because of its versatility. Consumers nowadays are open to experimenting and are constantly looking out for something new and are drawn towards artisanal and craft beverages. With Soci, we want to offer younger drinkers a great quality liquid that is trendy, non-complicated, and easy to drink, so surely Gin is going to be the new tippler of the urban yuppie this year.

What’s next on your agenda regarding Soci Gin? Are you coming up with anything new?
To be the next go-to gin for young Indian consumers. A gin that is versatile, that enables one to be creative and experimental. One that lets them explore their “edgy” side and provides consumers with a wide range of mixers and cocktail options that they can enjoy. We also want to equip them with enough knowledge about gin, how it’s made, and ways to consume it, so that they don’t get intimidated while placing an order or asking for their favorite gin.

Share on facebook
Share on twitter
Share on whatsapp
Share on email

Tags

Related articles

Paritosh Ladhani is a force to be reckoned with in the world of hospitality and business. As the Managing Director of Sincere Developers, he has orchestrated some of the most iconic landmarks in India, including the prestigious Taj Hotel and Convention Centre in Agra and the glamorous Hard Rock Cafe in Delhi. His visionary approach to luxury and innovation has reshaped the hospitality landscape, earning him a seat at the table of the country's most influential entrepreneurs. As a forward-thinking leader, he has now ascended to the elite group of TheGlitz 2025 Catalyst, an exclusive collective of changemakers and trailblazers who are redefining industries and setting new standards of excellence.
In an exclusive conversation with TheGlitz, Dr. Pooja Malhotra reveals how she blends her medical expertise with a passion for fashion, creating PowerSutra, a brand that redefines 'Desk to Dinner' dressing for the modern woman. A confident, well-dressed woman at heart, Pooja’s mantra is simple: to feel powerful, you need to look powerful. And through PowerSutra, she’s doing just that, empowering women to dress with purpose and poise.
In the fast-paced world of media and digital innovation, Monisha Mudaliar stands out as a true gamechanger. As the Founder and CEO of MonZ Media, she has seamlessly bridged creativity with cutting-edge technology, redefining what it means to be a leader in the ever-evolving digital space. With her unparalleled expertise and forward-thinking approach, Monisha is not just influencing the future of media; she’s shaping it. Her dynamic leadership and passion for innovation have earned her a well-deserved spot in TheGlitz 2025 Catalysts, a prestigious list that celebrates the trailblazers and achievers who are redefining industries.
A culinary artist with a soul steeped in music, Debaditya Chaudhury is the Managing Director and the man behind the success of Chowman, a restaurant that’s become synonymous with authentic Chinese cuisine in Kolkata. But there’s more to this entrepreneur than just his flair for food. His unique vision and remarkable achievements in the F&B industry have earned him a well-deserved spot in TheGlitz 2025 Catalysts, cementing his legacy as one of the brightest entrepreneurs shaping the future of food.
In the ever-evolving world of fashion, where innovation meets necessity, Harfun's Saurabh Agrawal is leading a transformative revolution in the workwear industry. As the Co-Founder and CEO of Harfun, Agrawal is pushing the boundaries of what professional attire can be. With his forward-thinking vision, he’s blending high-performance technology with sleek, stylish design to create what he dubs "WorkWear 2.0" — a bold, new era of clothing that’s as dynamic as the professionals who wear it. Now, as a distinguished part of TheGlitz 2025 Catalysts, Saurabh Agrawal is not only redefining the future of workwear, but also setting the stage for a smarter, more sustainable way of doing business.
Shreya Sharma, a rising star in the world of legal tech and entrepreneurship, is an accomplished TEDx speaker and a proud graduate of Harvard University and Cardiff University, Shreya’s academic credentials lay the foundation for her visionary approach to making the law more accessible. As the founder of Rest the Case, an innovative online legal aggregator platform, she is revolutionizing how we interact with the law. And now, her innovative approach has earned her a well-deserved place in TheGlitz 2025 Catalysts, a prestigious recognition of the most transformative leaders shaping the future.