JANHVI KAPOOR SPOTTED IN A JOIA DE BAUME & MERCIER 10849

TheGlitz always says: In the world of luxury, true style is never about following trends… it is about expressing individuality with grace, confidence and authenticity. Capturing this spirit perfectly, Bollywood star Janhvi Kapoor has been unveiled as the new Friend of the Maison for Baume & Mercier, one of Switzerland’s most distinguished watchmaking houses. Marking the occasion, Janhvi was spotted wearing the exquisite Joia de Baume & Mercier 10849, a timepiece that celebrates contemporary femininity through elegance, emotion and refined craftsmanship.

Baume & Mercier – A Sparkling New Chapter

Baume & Mercier’s association with Janhvi Kapoor feels both natural and timely. The actress has emerged as one of India’s most compelling young stars, admired not only for her evolving body of work but also for her effortless style and authenticity. Much like the Maison itself, Janhvi represents a delicate balance of modernity and timeless appeal.

Speaking about her association with the luxury watchmaker, Janhvi expressed her excitement and admiration for the newly launched Joia collection.

“I am truly honored to join Baume & Mercier as Friend of the Maison, especially at the launch of the Joia collection. I was instantly drawn to its celebration of a free, bold and authentic femininity. For me, style is a deeply personal expression… and Joia beautifully captures the idea of celebrating every moment while staying true to who you are.”

Her words beautifully encapsulate the philosophy behind the collection, which seeks to celebrate women who define success and beauty on their own terms.

The Joia Collection: A Celebration of Joy and Individuality

The Joia de Baume & Mercier collection is indeed an ode to women who embrace life with confidence, spontaneity and grace. Inspired by the concept of joy, the collection combines refined aesthetics with contemporary sophistication, creating watches that seamlessly accompany women through every chapter of their lives.

The Joia de Baume & Mercier 10849 worn by Janhvi exemplifies this vision. Delicate yet powerful, luxurious yet versatile, the watch embodies a femininity that is instinctive rather than performative. It celebrates individuality while reflecting the timeless artistry for which Swiss watchmaking is renowned.

A Perfect Reflection of the Maison

For Baume & Mercier, choosing Janhvi Kapoor as Friend of the Maison goes far beyond celebrity appeal. It is about finding someone whose values align with the brand’s enduring philosophy.

Since its founding, the Maison has championed natural elegance, emotional connection and a deeply personal approach to style. These ideals find a compelling ambassador in Janhvi, whose personality effortlessly blends confidence with sensitivity, glamour with authenticity.

Michael Guenoun, CEO of Baume & Mercier, highlighted this connection, saying, “Janhvi Kapoor embodies a contemporary vision of femininity that resonates deeply with us. Her authenticity and sensitivity make her a natural fit for Baume & Mercier. Through her, we wish to express an instinctive and vibrant elegance, in perfect harmony with today’s women. We are delighted to welcome her to the Maison.”

Beyond Fashion: A Story of Character and Evolution

Janhvi Kapoor’s journey in Indian cinema has been marked by constant growth and fearless choices. Over the years, she has established herself as a performer willing to explore diverse roles while remaining grounded in her individuality.

This spirit mirrors Baume & Mercier’s own creative philosophy. Every watch crafted by the Maison is designed not merely as an accessory, but as a companion to life’s meaningful moments… a reflection of personality, emotion and aspiration.

Through her artistic evolution and distinctive presence, Janhvi brings a fresh dimension to the Maison’s narrative, helping connect a new generation of luxury consumers with the enduring values of Swiss craftsmanship.

TheGlitz Take – Where Heritage Meets Modern Glamour

The partnership between Baume & Mercier and Janhvi Kapoor represents the perfect intersection of heritage and modernity. It is a celebration of women who embrace their uniqueness, honour their individuality and express themselves with confidence.

As Janhvi steps into her role as Friend of the Maison, she brings with her a vibrant energy that aligns beautifully with the spirit of the Joia collection… one that encourages women everywhere to celebrate every moment, cherish their journey and wear their authenticity with pride.