Ranbir Kapoor has always embodied a certain effortless cool, but his newest endeavour takes that a step further: he’s now the force behind ARKS, a premium lifestyle brand that feels less like a label and more like an extension of his own refined aesthetic. And the first statement fragrance from ARKS? A quietly confident, gender-inclusive fragrance line that’s ready to define a new chapter in personal expression.
Ranbir Kapoor launches his first eau de parfum, ARKS DAY
Dubbed ARKS Day, this debut scent, as Ranbir himself puts it, “brings back a lot of memories from my childhood—the places I felt drawn to, the people who made me feel at home.” He speaks of capturing an essence that’s “familiar, grounding, and made for those who carry their world with quiet strength.” It’s a vision that cuts through the noise, offering an understated elegance that’s distinctly ARKS.
Imagine a fragrance that whispers confidence, rather than shouts it. ARKS Day is precisely that: a unisex Eau De Parfum that opens with a vibrant zest of mandarin and petitgrain, evolving seamlessly into the warm, inviting embrace of ginger and jasmine. The journey culminates in a smooth, grounding finish of vetiver and musk – a sophisticated anchor designed to linger throughout your day.
This isn’t just a perfume; it’s the final, invisible layer of a well-curated life, a sensory extension of ARKS’ philosophy of simplicity, balance, and self-assuredness. It marks the beginning of a whole new dimension for the brand, moving from the tangible textures of lifestyle to the evocative power of scent.
“ARKS Day marks our entry into an exciting category that aligns with our vision of building a holistic lifestyle brand. It’s a strategic step—extending our philosophy into scent and deepening how consumers experience ARKS beyond apparel and sneakers. This launch is a natural progression in our journey to shape a lifestyle brand that goes beyond clothing—into the realm of personal, elevated experiences.”
Abhinav Verma, Co-founder & CEO, ARKS
The launch itself is underscored by a compelling campaign film, an intimate glimpse into the making of a fragrance – a rare narrative in the world of luxury. Here, Ranbir leads the charge alongside the ‘ARKS Insiders,’ a community of advocates who truly embody the brand’s spirit of effortless cool. It’s about more than just what you wear; it’s about how you carry yourself, how you make a statement without saying a word.
This scent is an invitation to refine your everyday ritual, a testament to enduring style. For now, ARKS Day is an exclusive discovery within India, which will cost INR 2999 will be available online at www.arks.club, and for the first time on quick commerce, exclusively on Swiggy Instamart.
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