As Managing Director and the driving force behind Swiss Military, Anuj Sawhney has seamlessly transitioned from playing characters in front of the camera to building a global lifestyle brand that resonates with India’s modern, mobile, and design-conscious generation. In an exclusive and deeply insightful conversation, Anuj Sawhney speaks to Sumita Chakraborty, Editor-in-Chief, TheGlitz, on building a globally resonant brand Swiss Military rooted in Indian excellence, the cinematic threads woven into his entrepreneurial DNA, and why the Swiss Military lifestyle is just getting started.
Zouk, the proudly Indian lifestyle brand known for its exquisite blend of heritage craftsmanship and modern design, has announced the stunning National Film Award-winning actress Kriti Sanon as its new Brand Ambassador. With her effortless style and unwavering connection to modern Indian fashion, Kriti is the ideal muse to represent Zouk’s vision of merging tradition with contemporary chic. TheGlitz reports..