A third-generation farmer and the visionary founder of Ervana Wildfarms, Apuroop returned to his family's 100-acre farmland in Andhra Pradesh's Rayalaseema region only to discover the consequences of years of conventional farming: depleted soils, declining biodiversity, diminishing water resources, and a fragile ecosystem struggling to survive. Where many would have seen a challenge to overcome through greater intervention, Apuroop saw an opportunity to partner with nature itself.