The Provogue x Fardeen Khan campaign marks a significant milestone for Provogue as it expands beyond fashion into the travel and luggage category, redefining itself as a contemporary lifestyle brand designed for today's digitally savvy consumer. Rather than simply revisiting a memorable association, 'OGs Ka Comeback' cleverly bridges two generations... those who fondly remember the original Provogue era and younger audiences discovering the brand for the very first time.
