From orchestrating PR magic at JNTO Tokyo to elevating Japan’s brand in the Philippines, and now spearheading its presence in India, Ryo Bunno’s journey reads like a masterclass in tourism diplomacy. Charismatic, creative, and endlessly curious, he’s on a mission to make Japan irresistible to the Indian traveller. In this exclusive interview, Ryo Bunno speaks with Sumita Chakraborty, Editor-in-Chief of TheGlitz, about Japan’s travel strategies and why the Indian traveller holds a special place in their vision.