Zee Entertainment UK is all in and ready to wow with its latest power move: the launch of &TV on Samsung TV Plus. After successfully introducing Zee One in Germany, Zee World English, and Zee Magic in France, Zee is once again proving it’s not just keeping up – it’s leading the charge in the entertainment world. TheGlitz reports.

The Zee Way

&TV marks a game-changing moment as the very first Hindi entertainment channel to grace Samsung TV Plus in the UK, setting the stage to capture the attention of the country’s thriving 5 million-strong South Asian community. Following the blazing success of Zee One in Germany, Switzerland, and Austria, this channel launch is a clear signal: Zee’s taking European TV by storm, one channel at a time.

&TV isn’t just another TV station—it’s a treasure trove of high-octane entertainment, bringing iconic shows like Bhabhi Ji Ghar Pe Hain, Atal, Begusarai, Tere Bin, and Ghar Ek Mandir, all available with English subtitles. With relatable plots and authentic cultural nuances, these shows are bound to stir the emotions and sensibilities of the British Asian audience, ensuring viewers are hooked and connected to the heart of India like never before.

Stuart Pearson, UK Lead for Content Acquisition at Samsung TV Plus, couldn’t be more excited: “We’re thrilled to add &TV to Samsung TV Plus in the UK. This new addition brings a wave of Bollywood-centric content to the region. Our partnership with Zee has always been about keeping audiences engaged, and we’re excited to continue this collaboration.”

Zee Says

Ashok Namboodiri, Chief Business Officer – International Business, is equally elated: “Launching the first Hindi channel on Samsung TV Plus is an exciting milestone. It’s a win for us and our UK viewers, and the icing on the cake after the successful launches of our other channels across Europe. This collaboration with Samsung is a powerful partnership that will only grow stronger.”

For those unfamiliar, Samsung TV Plus is Samsung’s sleek, no-strings-attached streaming service that comes pre-installed on Samsung Smart TVs from 2016 to 2024. No subscriptions, no sign-ups, no credit cards—just pure, ad-supported entertainment. With channels spanning news, sports, and everything in-between, users across 15 European regions can tune in and enjoy their favorite shows with nothing more than an internet connection.

New & Hot In The Entertainment World

At TheGlitz, we pride ourselves on staying ahead of the curve in the ever-evolving entertainment landscape, and we’re always on the lookout for the next big thing. The recent launch of &TV on Samsung TV Plus is one of those standout moments that deserves the spotlight. With the rise of streaming platforms and the increasing demand for diverse content, Zee Entertainment’s move to introduce a Hindi-language channel to a mainstream platform like Samsung TV Plus is a win for both the South Asian community and the broader UK entertainment market.

Our verdict? This is a fantastic development. By expanding access to high-quality Indian content in the UK, the channel is not only broadening the reach of Bollywood entertainment but also nurturing deeper connections between cultures. It’s exactly the kind of forward-thinking initiative we love to see and one that signals exciting things to come in the entertainment world.

As the industry continues to evolve, initiatives like this remind us of the power of content to bridge gaps and shape cultural conversations. TheGlitz will be right here, keeping an eye on these game-changing moments as they unfold.

About Zee Entertainment Enterprises Limited (ZEEL)

Zee Entertainment Enterprises Ltd. is a powerhouse of global content, reaching more than 1.3 billion people across over 190 countries. As one of the largest media & entertainment companies in the world, ZEEL offers a rich blend of genres, languages, and integrated content platforms, making it a dominant force in the global entertainment landscape.