As the calendar shifts through the second half of October, breast cancer awareness efforts often dwindle a tad, but for many, the fight continues. This year, a unique and powerful initiative, Beyond October: Think Pink, Live Green, takes center stage. It’s a campaign that not only continues to raise awareness about breast cancer but also champions sustainable living – a dual call to action that intertwines health and wellness with environmental consciousness.

Driven by the passion and dedication of journalist and author Manju Ramanan, this campaign has touched lives across Dubai and beyond, resonating with people from various nationalities and backgrounds.

Beyond October: Think Pink, Live Green

Reflecting on the journey so far, Manju shares, “It is a decade since the cancer awareness campaign started with support from cancer warriors, friends, colleagues, sponsors, hotels, and benevolent people. From The Beauty Connections Spa, to Danube Home, to Radisson Blu, The Crown Plaza, Dubai Marina, to Gargash Hospital, the campaign has travelled and inspired a cross section of people who have cheered for the brave women with breast cancer. This year it is called Beyond October: Think Pink. Live Green, making a case for clean living and sustainability.”

The journey of this campaign has been an inspiring testament to human resilience. What started as an effort to support women battling breast cancer has evolved into a broader movement – one that not only seeks to raise awareness about this life-threatening disease but also emphasizes the importance of sustainable living. The message is clear: wellness goes hand in hand with a clean, green lifestyle. By taking care of the environment, we ultimately take care of ourselves.

A Celebration of Courage and Sustainability

This year, Beyond October: Think Pink, Live Green will be hosted at the Dubai International Arts Centre (@diacjumeirah), where attendees will be welcomed to an eco-souk presented by @your.eco.souq. The event will feature eco-friendly products, promoting green living and the importance of sustainability in everyday life.

Innara is supporting Beyond October: Think Pink, Live Green as their CSR initiative and they will have pottery classes at the event for attendees to express their unique sensibilities. Guests can also participate in pottery workshops led by @innaradxb, where they can engage in a creative, hands-on activity that serves as a reminder of the beauty of earth-friendly practices. 

Your Eco Souk, a Souk of eco friendly products will support the event making a case for sustainability and clean living. Guddi Bajaj, Founder, Innara and Barkha Bahirwani, have been active partners to enhance Beyond October ‘s initiative.

However, at the heart of this event is the celebration of the incredible strength of breast cancer warriors. These brave women have faced some of life’s toughest battles, and the campaign serves as a tribute to their courage. Their stories, shared during the event, will undoubtedly inspire everyone present, as they highlight not only their personal victories but also the importance of ongoing awareness and support for breast cancer survivors.

“Come, celebrate the lives of my truly courageous women who have fought the biggest battles of their lives!” Manju urges, encouraging everyone to stand together in solidarity for those who continue to face the challenges of breast cancer.

The Role of TheGlitz in Championing Social Endeavours

As a proud media partner for Beyond October: Think Pink, Live Green, TheGlitz is deeply honored to contribute to this noble cause. At TheGlitz, we believe in more than just covering stories – we believe in creating impact and standing behind initiatives that promote positive change in society.

TheGlitz has always strived to use its platform for social good, championing causes that elevate the conversation around issues like women’s health, wellness, and sustainability. Our involvement in Beyond October is not just a collaboration; it’s a commitment to supporting cancer warriors and advocating for healthier, greener lifestyles.

Being part of this campaign allows us to shine a light on the importance of awareness beyond Breast Cancer Awareness Month and reinforces our dedication to causes that foster community well-being. At TheGlitz, we believe that true luxury isn’t just about material beauty, but also about living a life that’s deeply aligned with values like health, sustainability, and compassion for others.

United for a Healthier Future

The campaign’s ethos Beyond October – Think Pink, Live Green – is more relevant today than ever. In a world where the pressures of modern life can often overshadow the need for mindful living, this campaign reminds us that good health isn’t just about medical treatment. It’s about nurturing the body, mind, and environment we live in.

The collaboration between @playfield_entertainment, @zeetvme, and @khaleejtimes, along with other sponsors and partners, further amplifies the reach and impact of this campaign, allowing it to touch more lives and foster a greater sense of community. The event’s focus on sustainability not only supports breast cancer awareness but also encourages attendees to think holistically about how the choices they make—whether in food, fashion, or daily habits—can contribute to a healthier planet and a healthier self.

As we look forward to the events at Dubai International Arts Centre, we urge everyone to take part in this transformative experience. The campaign promises a beautiful blend of cultural celebration, heartfelt tributes, and meaningful engagement, making it an event that is not only memorable but also deeply impactful.