There should be more trailblazers like Natasha Tuli in the world! Why? Because she’s not just a Founder; she’s the Chief Formulator and Storyteller behind Soulflower, the clean beauty brand redefining what it means to be fabulous from farm-to-face. A survivor of a brain hemorrhage, Natasha is the true definition of unstoppable, and her story even earned her a place in Unstoppable: Inspiring Stories of Heroes Who Beat All Odds to Run Marathons. If anyone’s running the beauty industry, it’s her—at full speed!

With over two decades of experience, Natasha is on a mission to propel India onto the global beauty map, armed with fierce passion, unwavering quality, and a refreshingly vibrant attitude. She’s a beauty rebel, challenging the norms of harmful ingredients and inflated claims, all while building a sustainable brand that listens to the earth and its creatures. At Soulflower, she’s not just creating products; she’s changing lives—empowering women artisans, supporting tribal communities, and ensuring stray animals live their best lives.

With a degree in Architecture from Sir J.J. School of Arts, a Goldman Sachs 10,000 Women Scholarship, and an ISB Hyderabad specialization, Natasha combines creative brilliance with business acumen to craft an eco-friendly empire. Under her leadership, Soulflower has expanded its reach across India and to seven countries worldwide. It’s no surprise that Natasha Tuli is part of the esteemed TheGlitz 2025 Catalyst list, acknowledging her as one of the most influential figures in the beauty world, a true game-changer who’s shaking things up, one eco-conscious bottle at a time!

Over To – Natasha Tuli, Co-founder & CEO, Soulflower

Natasha, as a brain hemorrhage survivor and someone featured in “Unstoppable,” you’ve proven that resilience and strength are key parts of your story. How has your personal journey influenced your approach to building Soulflower and shaping its ethos of clean, sustainable beauty?

Natasha Tuli: Thank you for the thoughtful question. My personal journey, especially as a brain hemorrhage survivor, has undoubtedly shaped my approach to building Soulflower and defining its ethos. Surviving such a life-altering experience taught me the power of resilience and the importance of inner strength. I’ve learned that true beauty comes from the inside out—both in our bodies and in the products we use. This belief became the foundation of Soulflower: clean, sustainable beauty that nourishes not only the skin but also the soul.

Going through my recovery, I realized the value of pure, natural ingredients and the significance of a simple, mindful lifestyle. I wanted Soulflower to reflect that—no harsh chemicals, no unnecessary additives—just honest, effective products that connect people with nature’s goodness. Every step of Soulflower’s journey, from sourcing ingredients sustainably to empowering women artisans, has been driven by a deep desire to make a positive, lasting impact on people’s lives.

I truly believe that beauty should be a reflection of our health, our choices, and our connection with the world around us. My experience has instilled in me a sense of purpose, and it’s this purpose that guides the vision and values behind Soulflower today.

Soulflower has disrupted the beauty industry by focusing on farm-to-face formulations and staying clear of toxic ingredients. What challenges did you face in creating this clean beauty movement in a market flooded with exaggerated claims, and how did you overcome them?

Natasha Tuli: One of the most significant challenges in promoting clean beauty in India has been raising awareness about the benefits of natural ingredients and the potential harm caused by chemical-laden products. To address this, we invested heavily in creating content that highlights the advantages of clean beauty. By engaging directly with our community through social media, blogs and interactive campaigns, we’ve built trust and informed our customers. Our products are known for being natural, safe and effective for everyday use. Thanks to the trust it’s built, Soulflower has become India’s Naya Tel for hair growth, especially with the younger generation who is becoming more mindful and informed about the ingredients they use for their skin and hair care.

We also leveraged certifications like ‘FDA Approved’, ‘PETA Approved’ and ‘Ecocert Cosmos Organic Certified’ to establish credibility and reassure consumers of the safety and efficacy of our products. Through consistent messaging and community engagement, we’ve been able to make clean beauty more accessible and desirable across India.

Our “Farm to Face” approach not only guarantees transparency and traceability but also positively impacts local communities by supporting their livelihoods. This control over the supply chain enables us to deliver products that are not only highly effective but also environmentally responsible, enhancing consumer trust and loyalty. Our commitment to quality and sustainability has been instrumental in driving Soulflower’s growth and establishing us as a trusted name in clean beauty.

Empowering women artisans and tribal communities is a big part of Soulflower’s sustainable business model. Could you share some of the most impactful stories or moments you’ve experienced while working with these communities?

Natasha Tuli: At our farm in Banswara, Rajasthan; more than 50 women, youth adivasi farmers work tirelessly to bring highly efficacious, preservative-free and premium ingredients.

I’ve had the privilege of working closely with the women artisans and tribal communities at Soulflower, and the experience has been nothing short of inspiring. One of the most impactful moments for me was seeing joy and pride in their eyes as they shared how this employment opportunity had changed their lives, allowing them to send their children to school and provide better opportunities for their families, was truly moving.

It’s not just about the financial support—Soulflower has given them a platform to showcase their incredible skills, allowing them to rise out of poverty with dignity. The way these women come together to create beautiful handmade products for Soulflower has sparked a sense of community and empowerment that ripples far beyond the workplace. It’s an honor to be part of a brand that’s actively shaping a better future for these communities.

You blend creativity from your architectural background with the business acumen you’ve gained through your studies and experiences. How do these diverse skill sets come together when you’re formulating new products or developing Soulflower’s brand strategy?

Natasha Tuli: Growing up, I was inspired to carve my own niche, which led me to specialize in architecture with a special in landscape. It was during this time that I discovered the immense power of natural ingredients, essential oils, and the benefits of herbs for skin and hair.

We started with no experience but with much passion and belief in natural product formulation – just a spirit of experimentation. In the beginning, I was literally mixing things up in my kitchen! Over the years, we’ve expanded to our own organic farm in Banswara, Rajasthan, certified by the State Government, where we cultivate our ingredients. That’s what #FarmtoFace is all about!

We’re proud to provide employment opportunities to many, especially women in tribal communities. Our products are now available in seven countries, including Japan, Australia, the UAE, the US, Singapore, and Saudi Arabia – where compliance is particularly rigorous.

Soulflower’s cruelty-free practices and your advocacy for stray animals are close to your heart. What inspired this commitment, and how do you ensure your brand’s principles align with real-world actions to protect animals?

Natasha Tuli: I rescued my first kitten when I was just 6 years old. My family didn’t approve because, in Punjabi families, it’s believed to be bad luck. But, that moment sparked a lifelong passion and love for animal welfare. Over the years, I’ve rescued countless stray cats and dogs, finding loving homes for each one.

Thus, cruelty-free has become one of the founding stones of Soulflower. A fun fact – our office PT Invent Pvt. Ltd is named after two rescued cats, P2 and T2. Currently, our office is home to more than 20 cats and dogs. At Soulflower, we feed over 500 strays—cats and dogs—on the streets of Mumbai, doing our part to care for those in need.

So, being PETA Approved, Cruelty-Free are not just tags but our daily commitments.

As a pioneering woman entrepreneur in the Indian beauty industry with a growing global footprint, what advice would you give to aspiring entrepreneurs, particularly women, who are looking to make an impact in their fields?

Natasha Tuli: I often speak to aspiring women entrepreneurs, and I have a straightforward message – today is the last day I’ll treat you as women; we’re all equals here. Women are far better than men and don’t need any special treatment or reservation. But we must have confidence in ourselves. One doesn’t need to dress in blacks and grays to be taken seriously – I always wear vibrant colors because I believe that it’s crucial to express your individuality as a brand and a person.