Vegan footsteps are slowly but surely making an inroad into the ‘Eat. Play. Food.’ lifestyle of the urbane hip hoppers. Food styles are changing and how! In this scenario, where people are experimenting with different cuisines, vegan food has hopped up the food chain to emerge as one of the top disruptors of the Indian food market. Sumita Chakraborty, Editor-in-chief, TheGlitz, spotlights two hospitality disruptors – Rahul Khanna – Co-Founder, Sly Granny, Azure Hospitality and Kunal Mutha – Founder, Only Earth – in the field of food and hospitality to find out more about how vegan food is disrupting the Indian market. Over to them…

Vegan choices, far from being relegated to a niche category, have become a symbol of culinary creativity at Sly Granny…

Rahul Khanna – Co-founder, Sly Granny, Azure Hospitality:

In the midst of Veganuary’s surge, Azure Hospitality’s Sly Granny stands as a beacon of culinary ingenuity, recognizing the significance of incorporating vegan options into its repertoire. Rahul Khanna’s inventive approach goes beyond merely accommodating a dietary trend; it underscores the importance of offering diverse and inclusive menus that cater to varying lifestyles and preferences. Vegan choices, far from being relegated to a niche category, have become a symbol of culinary creativity at Sly Granny.

The Winter Menu’s broccoli with asparagus and lentil salad isn’t just a dish; it’s a testament to the brand’s commitment to providing a wholesome dining experience that transcends dietary boundaries. Moreover, Sly Granny understands that veganism is not just a passing trend but a lifestyle choice embraced by an increasing number of individuals for ethical, environmental, and health reasons.

By weaving vegan offerings seamlessly into their culinary fabric, Sly Granny not only stays attuned to the evolving tastes of its patrons but also contributes to a more sustainable and inclusive food culture. In an era where conscious eating is gaining prominence, Sly Granny’s dedication to crafting delectable vegan creations serves as a reminder that delicious, plant-based options can be a cornerstone of a vibrant and forward-thinking dining experience.

As the vegan movement gains momentum, it is transforming the gourmand landscape and presenting both challenges and opportunities for businesses…

Kunal Mutha – Founder, Only Earth

Veganism is reshaping consumer preferences and challenging culinary traditions in the Indian food market.

More Indians are embracing a plant-based lifestyle due to concerns about health, ethics, and the environment, rejecting not only meat but also dairy and other animal-derived products. Restaurants and food brands are adapting to meet this rising demand by offering vegan options across traditional and modern establishments.

As a result, entrepreneurs are developing innovative plant-based products, from dairy alternatives to meat substitutes. It may be challenging to convince a traditionally vegetarian population to embrace veganism, but market disruptions show that Indian cuisine has the potential to be sustainable and ethical in the future. As the movement gains momentum, it is transforming the gourmand landscape and presenting both challenges and opportunities for businesses eager to cater to the evolving tastes of the Indian consumer.
Only Earth is a purpose-driven brand, that has a simple mission, to be kinder to the planet and healthier for people. Our goal is to remove animals out of the food consumption equation. And we do this, by offering a range of delicious plant-based products which are better for the planet (lower carbon emissions, lower consumption of water, animal-free) while focusing on our consumers’ health (Vegan, Soya Free, Lactose-Free, No Trans Fats, Cholesterol Free, preservative-free and Guilt Free) too.