Indian luxury
Each Republic Day, India drapes itself in a tapestry of heritage, ceremony, and cinematic splendour — yet beyond the streets and screens, another celebration quietly unfolds — one of ingenuity, craft, and creative sovereignty.
Luxury, once defined by imported labels and ostentation, is now being reimagined as an Indian story told in gold, silk, fragrance, and design. It is a new India crafted in the nation’s finest ateliers, studios, and boutique experiences… where elegance meets conscience, and style carries substance.
As Sumita Chakraborty, Founder & Editor‑in‑Chief, TheGlitz, envisages, this is luxury that speaks of identity, creativity, and pride… where every creation tells a distinctly Indian story, yet stands confidently on the global stage.
Homegrown Luxury
At the forefront are homegrown visionaries who transform heritage into haute, craft into couture, and regional pride into global admiration. Sanjay Garg, the mind behind Raw Mango, has elevated Chanderi and handwoven textiles into a global dialogue of quiet sophistication. Each saree and drape is a narrative of Indian artisanship, timeless yet strikingly contemporary.
In Odisha, Richa Maheshwari’s Boito revives tribal and Bomkai weaves with modern silhouettes, giving indigenous craftsmanship a runway-ready global relevance.
Assam adds its voice through Manjushree Saikia’s Ura Maku, blending traditional patterns with eco-conscious fabrics, proving the North East is India’s uncut gem in luxury storytelling.
Luxury in Jewellery
Jewellery, too, is undergoing a transformation. Roopa Vohra is redefining Indian luxury, transforming heritage into haute couture. By reviving the centuries‑old Mughal craft of Thewa… delicate 23‑carat gold fused onto molten glass, she elevates a nearly forgotten art into a contemporary, globally coveted statement of opulence and artisanal mastery.
In Chandigarh, Surya Jain of Aupulent Jewellery blends heritage goldsmithing with lab-grown diamonds, offering pieces that are sustainable, ethical, and effortlessly glamorous.
Meanwhile, Hyderabad-based designer Kavya Potluri fuses metals like brass and copper with sculptural artistry, creating jewellery that is simultaneously avant-garde and deeply rooted in Indian heritage. These are jewels that whisper legacy while making a bold, contemporary statement.
Lifestyle Luxe
Luxury extends beyond adornment into lifestyle. Rajeev Samant’s Nirmalaya transforms temple floral waste into sustainable incense, oils, and décor — a fragrant bridge between ritual and refinement.
For accessories, Aulive, founded by Yashraj Rathor and Wamika Shekhawat, crafts vegan handbags from pineapple leaves (Piñatex) and plant-based Italian leather, merging elegance with environmental mindfulness.
Hospitality Vibes
In hospitality, a new kind of indulgence emerges. Boutique curator EkoStay, helmed by Husain Khatumdi, Sohail Mirchandani, Varun Arora, and Zishan Khan, creates villas across India that are not just escapes but immersive experiences — sunlit terraces in Goa, Himalayan hideaways in Ladakh, and riverside havens in Assam, where local aesthetics meet luxury service.
Meanwhile, siblings Kirti and Yash Verma are quietly building Brick Brown, a neo-luxury craft brand that fuses artisanal Moradabad brass work with contemporary design, making India a curator of refined, globally covetable craft.
What unites these creators is not the chase for trends, but a devotion to origin, story, and conscience. Their luxury is defined as much by ethics, sustainability, and impact as by beauty, precision, and design. It is India, confident in its heritage yet fluent in global sophistication.
TheGlitz Says
This Republic Day, the rise of conscious Indian luxury is a manifesto of creative freedom. It is India standing tall — unafraid, self-defining, and unapologetically elegant. From silk looms to diamond ateliers, from ethical accessories to boutique escapes, India’s luxury is no longer borrowed; it is authored. Here, style is intellect. Elegance is intent. And every product, every piece, every moment carries the quiet confidence of a Republic that is not inherited but consciously co-created. In this new era, luxury whispers — and India speaks with a voice that is unmistakably its own.
