Dubai has long been a dazzling playground for the world’s jet-set elite, but in 2025, the city finds itself at the heart of something even more irresistible: a love letter penned in the form of a cinematic journey by India’s power couple, Virat Kohli and Anushka Sharma. TheGlitz jetsets where love meets luxury, and this campaign is the golden boarding pass.
Dubai With Virat & Anushka
In a first-of-its-kind collaboration, the duo has partnered with the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) for an evocative new campaign titled ‘Dubai, Ready For A Surprise’. A visual tapestry rich in intimacy, spontaneity, and discovery, the campaign unravels like a curated travel diary… only this one is infused with the authenticity and effortless charm that only Virat and Anushka can deliver.
Set against the glittering skyline and its lesser-known hidden gems, the campaign film begins with Virat planning a deeply personal day for Anushka… each experience meticulously crafted to reflect her unique sensibilities. From awe-inspiring vistas at the world’s highest 360-degree infinity pool at AURA SKYPOOL, to adrenaline-soaked adventures above sun-kissed beaches, the city unfolds not just as a destination, but as a canvas for intimate connection.
They Say
“Dubai holds a special place for Anushka and me –. The moment we land, everything – from the flavours to the energy – feels just right. Even my favourite chole bhature tastes just as good here! But what amazes us is how the city feels familiar yet always has something new to offer. Whether it’s adventure, peaceful moments in the dunes, or just vibing to the perfect playlist on the beach, there’s always something for everyone. This campaign has let us see the city through fresh eyes, and we can’t wait for others to do the same.” Virat shares, reflecting on his role not just as husband, but storyteller.
For Anushka, the experience was equally revelatory. She avers, “Every visit to Dubai feels like a new discovery. Whether it’s for work, or to be with friends, the city surprises you in the best ways. It is a warm city, extremely comforting yet very exciting and there is something new to explore always. From thrilling adventures to unexpected moments, Dubai has a way of matching every mood and every need. We’re happy to be a part of this collaboration with Dubai and to uncover fresh, exceptional experiences and personalised ways to fall in love with the city.”
The film is more than a campaign, it’s an invitation. A call to revisit this picturesque land with new eyes, or fall in love with it for the very first time. It dances between quiet moments and cinematic spectacle, between curated luxury and spontaneous joy. And through it all, Virat and Anushka remain effortlessly real, glamorous yet grounded, playful yet poised.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, says, “This collaboration with Virat Kohli and Anushka Sharma is a natural fit – their genuine affection for Dubai and the way they engage with audiences make them ideal champions for the city.
“As we work towards the goal of further consolidating Dubai’s position as a leading global city for business and leisure, this campaign underlines the diversity of Dubai’s ever-evolving offering and our commitment to consistently providing visitors fresh and memorable experiences, whether they are arriving for the first time or returning. India remains one of our most important source markets, and partnerships like these help us foster meaningful cultural connections, inviting Indian travellers to explore and rediscover Dubai in new and exciting ways.”
Set to roll out across global platforms through a full-spectrum digital and offline push, the campaign taps into the aesthetic and emotional pulse of the modern traveller. For Indian audiences, the message is clear: Dubai is not just a city to visit… it’s one to feel, to embrace, and to be transformed by.
So whether you’re chasing sunsets in the dunes, vibing to a beachside playlist, or uncovering culinary treasures in a city where cultures converge, consider this your cue. Dubai is ready for a surprise. Are you?
