Firsts & Fearless: TheGlitz Super Woman 2026 Yuvika Saxena, Marketing Head, Glam21
In the fast-moving world of beauty, where trends change overnight and consumer conversations evolve by the minute, Yuvika Saxena stands as one of the strategic minds shaping how brands connect with a new generation. As the Marketing Head of Glam21, Yuvika operates at the powerful intersection of creativity, strategy, and digital storytelling… crafting campaigns that resonate far beyond the surface gloss of beauty.
What makes Yuvika’s journey particularly compelling is her ability to translate the pulse of India’s rapidly evolving beauty consumer into meaningful brand narratives. With a sharp understanding of youth culture and digital behaviour, she has played a pivotal role in shaping Glam21’s vibrant, trend-driven identity… one that speaks directly to a generation seeking self-expression, accessibility, and authenticity in beauty.
But Yuvika’s leadership goes beyond traditional marketing playbooks. She believes that modern beauty brands must build emotional connections, not just product visibility. By leveraging storytelling, cultural insight, and digital engagement, she has helped create campaigns that feel personal, relatable, and empowering for consumers navigating their own relationship with beauty.
Her journey also reflects the quiet yet transformative rise of women leaders working behind the scenes in the beauty and lifestyle industries—women whose strategic thinking, resilience, and creative vision power some of the most influential brands shaping the market today.
This Women’s Day, Firsts & Fearless celebrates TheGlitz Super Woman 2026 Yuvika Saxena as a new-age marketing leader who proves that influence isn’t always about being in the spotlight. Sometimes, it’s about shaping the narrative, inspiring teams, and building brands that empower millions, right?
“While creativity and aesthetics have always been at the heart of this space, today women are also being recognized for their strategic thinking, entrepreneurial vision, and ability to build powerful brands. As a makeup founder, I have seen women confidently balance multiple roles — leading teams, shaping trends, and driving meaningful conversations around beauty and self-expression.”
– Yuvika Saxena
Firsts & Fearless
Over To Yuvika Saxena – Marketing Head, Glam21
When was the last time you did something for the first time — and how did it shift your perspective?
Taking on leadership responsibilities in the fast-evolving beauty industry was a defining moment in my journey. The category moves quickly, driven by changing consumer expectations, innovation, and the need to build authentic emotional connections with people.
Stepping into this space pushed me to think more creatively about how brands can truly resonate with their audience while staying relevant and responsible. It also reinforced an important lesson for me — growth begins when we remain open to learning, no matter where we are in our careers.
This experience strengthened my belief that adaptability is one of the most powerful leadership qualities, and that embracing change with curiosity and confidence is key to building a lasting impact.
What is one truth about being a woman in your industry that deserves more honest conversation?
On International Women’s Day, it’s important to celebrate how women in the beauty industry are steadily redefining what leadership looks like. While creativity and aesthetics have always been at the heart of this space, today women are also being recognized for their strategic thinking, entrepreneurial vision, and ability to build powerful brands.
As a makeup founder, I have seen women confidently balance multiple roles — leading teams, shaping trends, and driving meaningful conversations around beauty and self-expression. The industry is evolving in a way where talent, innovation, and leadership are being valued more than ever. It’s inspiring to witness women not just influencing beauty standards, but actively shaping the future of the industry as decision-makers, creators, and changemakers.
Tell us about a challenge that tested you deeply — and what rebuilding taught you about yourself.
One challenge that deeply tested me was learning how to balance leadership responsibilities with motherhood, especially while raising two young children. There were moments when the demands of both roles felt equally intense, and finding the right rhythm was not easy. Rebuilding during that phase taught me that balance is not about doing everything perfectly, but about setting priorities and being kinder to yourself in the process.
It also helped me trust my instincts more and accept that boundaries are necessary for growth. That experience shaped me into a more resilient professional and a more empathetic leader within the marketing team, reminding me that true success is not just about professional milestones but also about creating a life that feels meaningful and sustainable.
What does power mean to you today, and how has that definition evolved over time?
Earlier in my career, I associated power with authority, visibility, and big professional milestones. But over time, that definition has evolved significantly. Today, power means having the ability to influence ideas, create opportunities, and build spaces where others can grow and thrive. In the makeup and beauty industry, power is not just about launching successful campaigns or trends; it’s about using creativity and communication to shape conversations around confidence and self-expression.
As a woman in marketing, I have realized that real power lies in uplifting others, supporting teams, and helping new voices find their place. It’s less about titles and more about impact — the ability to inspire, empower, and create meaningful change through the work we do.
Beyond titles and milestones, what change do you hope your journey inspires for the next generation of women?
The journey I undertook should inspire women to understand they can achieve both their professional goals and their personal objectives. Career paths today have become nontraditional because different people define success through various ways. The next generation of women should understand they can become leaders and creators and entrepreneurs and mothers who choose their own paths.
More important than that, I want them to create their personal journeys which lead to success and happiness through their own personal definitions of achievement.
Rapid-Fire: Yuvika Saxena “Her Firsts”
- First bold risk I took:
Betting on my ideas early in my career—and learning that conviction is a powerful leadership skill.
- First time I chose myself without guilt:
Taking my first all-girls holiday without checking emails or schedules. I came back lighter, happier—and far more productive.
- First failure that became a lesson:
Thinking I needed to be perfect in every role professional, parent, partner. The lesson? Progress matters more than perfection.
- First big win that felt surreal:
Fresh into the corporate world, I spoke up with a consumer insight in a leadership meeting. Seeing it evolve into a powerful campaign felt completely surreal.
- First time I felt fearless:
When I chose a challenging role that required extra effort and time away from home and my family supported me without hesitation.
- First woman who shaped my ambition:
My mother. Watching her balance responsibilities with quiet determination shaped my ambition early on.
