Forever New’s Summer Odyssey

As the sun stretches its golden limbs into the season, Forever New steps out in style, sashaying into Summer ’25 with the second wave of its much-celebrated Summer Odyssey collection. Like a breeze that knows exactly when to arrive, this new drop, TheGlitz avers, is a sartorial sigh of relief… light, luxurious, and layered in dreamy prints and conscious choices.

With Triptii Dimri, the brand’s global ambassador and our perennial style muse, leading the way, Forever New captures the golden glow of summer with a collection that’s equal parts grace and getaway.

After a compelling campaign launch, the second chapter in this sun-soaked saga is nothing short of a love letter to summer’s wanderlust. Think Mediterranean reveries, vintage Italian postcards, and floral daydreams… each stitch whispering tales of citrus-drenched afternoons and moonlit holidays.

From Coastlines to Closets

The Summer Odyssey collection doesn’t just flirt with trends… it romances them. The line-up introduces an evocative palette of new prints like Limone Floral, Soft Italian Holiday, Paxton Floral, Red Lyell, and Tropea Postcard. Each motif is its own visual poem: lemons bursting against cool whites, florals blooming in painterly strokes, and vintage-inspired illustrations that feel pulled from a well-loved travel diary.

These prints play across breezy linen co-ords, cinched-waist maxis, and softly tailored separates… all pieces that float easily from seaside strolls to candlelit dinners without missing a fashionable beat. The silhouettes are thoughtful, feminine, and fluid, perfectly capturing the idea of effortless elegance.

And if fashion had a love language, Forever New speaks it fluently this season… with details that whisper rather than shout. Dropped waists, lace trims, rosette flourishes, and bold necklines add nuanced drama, without the theatrics. This collection doesn’t try too hard and therein lies its charm.

Forever New: Where Style Meets Substance

What we like: Forever New continues to lead with conscious craftsmanship. True to its commitment to responsible fashion, the Summer ’25 edit is designed using sustainable fabrics such as linen, tencel, cotton, and recycled polyester. These breathable, eco-aware materials serve more than just comfort… they represent the brand’s evolving dialogue with the modern woman who wants her wardrobe to look good and do good.

Each piece strikes a delicate balance between planet-friendly production and polished perfection… a feat not easily achieved in the world of fast fashion. But Forever New has never been about rushing trends; it’s about refining them.

Triptii Dimri: The Face of Timeless Femininity

Fronting the campaign once again is Triptii Dimri, the actress who is called a national crush and her presence feels like a summer breeze itself… gentle, grounded, and quietly powerful. A vision in pastels, prints, and perfectly styled silhouettes, Triptii brings to life the ethos of the Forever New woman.

In Triptii’s words:
“What I love most about this collection is how easy yet elevated it feels. Every piece tells a story – whether it’s a summer brunch or a special moment by the sea, you feel beautiful and comfortable in your skin.”

And it’s true… the Summer Odyssey isn’t about dressing up for others. It’s about dressing in a way that reflects your own journey, mood, and inner muse. There’s a sense of relaxed confidence woven into every hemline.

A Toast to Timeless Trends

Dhruv Bogra, Country Head, Forever New India, encapsulates the spirit of the new drop with clarity and vision:
“This campaign is a celebration of individuality and effortless style. Our new edit builds on the brand’s signature aesthetic while introducing playful summer elements and conscious materials. We’re excited to see it resonate with women across India.”

Indeed, resonate it will. Because in a world crowded with micro-trends and momentary obsessions, Forever New’s Summer Odyssey ’25 stands tall as a beacon of enduring elegance. It’s not about chasing the next big thing… it’s about becoming it.

From the lemon-scented coastlines of Italy to the rhythm of Indian summer soirées, this collection is your passport to seasonal style. Just slip into one of Forever New’s delicately detailed dresses, add a sunhat, and let the world become your runway.

Fashion fades, they say. But Forever New? It evolves… with heart, heritage, and haute appeal.