TheGlitz ‘Super Woman’ Geeta Singh is the Founder and Director of one of the leading Image Consultancy in Delhi – TYC Communication. She envisioned and incorporated TYC Communication as a proprietorship firm in the field of translation and content development in the year 2012. Later, in 2014, TYC Communication developed into a private limited company with a bigger communication and brand image perception gamut, offline and online landscapes. These achievements are even more impressive when you consider that the company started with just a measly sum of Rs 50,000 in a ramshackle room with just one other employee besides Geeta, and now, it boasts a turnover of over 7 crores! Today, Geeta Singh is an inspirational leader and a source of motivation to her ever-enthusiastic team of more than 40 committed professionals whose collective efforts brought recognition as well as clients to one of the fastest-growing brand management firms in India. Her impressive ideas and unflinching commitment always helped her to position TYC Communication amongst the most professional relation-building agencies. In consequence, TYC Communication is proud to serve more than 200 reputed brands in different domains.
Your journey has had many momentous milestones. Could you tell us about your life-changing journey that has moulded you to be what you are today?
During the summer internship of the post-graduate programme in journalism, I got the opportunity to explore the practical world and interact with many such personalities whom I was curious to know in detail. And from there, I started developing a vision to manifest things from my own perspective. Simultaneously, this renewed experience triggered my inquisitive sense, following which I decided to shape my career in media. Till that time, entrepreneurship was latent in my soul, and I was quite focused towards my job. Almost five years of my youthhood were dedicated to this challenging profession while working with some of the topnotch media houses and creative agencies in India. One fine day when I was coming back home via metro train, which I used to take often, I decided to bid adieu to my job to establish an organization that could contribute to society in the true sense. Since my entire experience was in media and communication, I had chosen the same beat.
After spending a whole decade as an entrepreneur, I can proudly say that my professional journey has been greatly rewarding for me, especially in terms of the learning I acquired while interacting with people from diverse backgrounds. While exchanging thoughts with them, I could broaden my vision to see both micro and macro aspects of life. This profession has groomed my interpersonal skills, and the insight which developed over a period of time remained instrumental in managing and improving the limited resources and accepting every challenge with the belief that I am capable of conquering all limitations.
Since my early professional days, I have been highly fascinated with the corporate world, especially with the inspirational lives of Indian women business leaders like Kiran Mazumdar-Shaw and Indra Nooyi, who helped other women realize that they can also make their dreams come true through strong willpower and constant efforts. Besides, I was keen to establish a business enterprise where equal growth opportunities would be offered to both men and women. My dream came true with TYC Communication, where women’s safety is the top priority, and there are no bottlenecks in the way of our employees who are ambitious as well as hard-working towards their professional goals.
Could you list 3 of your major achievements?
My top 3 professional achievements are:
From a humble 8*8 tin shade office to owning a sprawling 2500 sq ft corporate space, my first achievement is the story of TYC Communication’s rise from start to success. With a single employee at the outset, today, we have over 150 TYCians as a strong professional team. Our hard work and dedication have paid off as we have successfully served over 350 brands from diverse industries.
To see brands that I grew up hearing about as my clients are my second achievement. Fena, Shahnaz Husain, Patanjali, Steelbird, Pioneer, and Mitsubishi are just a few of the big names we have partnered with as their PR and branding partners. However, our work is not limited to established brands alone. We have also helped many startups like AKS, Finway, Eggoz, and Innefu Labs establish their brand identity and grow. Seeing our clients’ trust in us grow year after year is a feeling that cannot be put into words.
My third achievement is perhaps the most special one yet. Working on a special assignment for Patanjali CEO Acharya Balkrishna, we helped publish his books and research in over 70 languages worldwide. This is a feat that speaks volumes about the quality of our work and the trust our clients have in us. By reaching new audiences and readers across the globe, we are not just making a difference in our client’s lives but also contributing to the world’s knowledge and understanding.
What are the setbacks you have faced? How did you tackle these setbacks or challenges? And what lesson have you learned from it?
Challenges and setbacks are part and parcel of every business, but how we react to these challenges is up to us. No one is 100% immune, and neither can we work in a vacuum. When I started TYC Communication, I was completely novice to running an organization and was not even aware of the basics of registration, taxation, and other formal procedures. Later, on many occasions, we were not paid for our work, sometimes cheated by employees, and sometimes betrayed by partnered agencies. But, it happens with many in the initial phases. To prosper, we should be able to turn odds into evens, threats into opportunities, and failures into successes. I also came across many undesirable situations and people. Still, they can’t sabotage my quest to establish a successful business because I always keep my eyes on the targets, following a clear and undiluted vision.
The lesson I learned from my past setbacks is that none can defeat you till you are addicted to hard work and accustomed to the spirit of never ever giving up.
When you look back, what are the three qualities in you that have helped you become what you are today?
Humble Behaviour, Tenacity to Hard Work, and an Uncompromising Level of Perseverance are the key personality attributes that keep me motivated through thick and thin.
Who are the people who have been the wind behind your wings?
I am very fortunate to be blessed with an ideal team comprising creative, hard-working, and honest people. The entire leadership team understands my vision, and they do their best to help the organization accomplish both short-term and long-term goals. I would particularly mention here the name of Ritika Singh, Co-founder and Director of TYC Communication, who plays an instrumental role in ideation and decision-making. Last but not least, I owe this success to my family, loving and sensible parents, a caring husband, an adorable daughter, and my close friends who never left me alone, even in rainy seasons. Without their presence, my life would not have been as motivating as it is today.
Lastly, if there was a quote to define you, what would it be?
The Hindi Poem, written by Maithili Sharan Gupt, “Nar ho na nirash karo man ko, Kuch kaam karo kuch kaam karo,” is not just the agenda of my journey but the fuel of my work spirit.
