Allied Blenders & Distillers (ABD) were placed first overall with seven gold awards in the best whisky and brandy categories at the 10th edition of the Spiritz Conclave and Achiever Awards, 2023, which was held recently. ABD’s achievements demonstrated its unwavering commitment to excellence in building strong brands.

What makes Allied Blenders & Distillers stand out in the Indian market is their exclusive lineup of spirits. From Jolly Roger Rum to Class 21 Vodka, X&O Barrel Whisky, Officer’s Choice Whisky, ICONiQ White Whisky, Sterling Reserve Brandy, and more. TheGlitz has more…

India’s Best Whisky & Brandy Brands

Product Debut Of The Year GOLD Award

X&O Barrel Whisky

X&O is a premium blend of the best scotch malts matured in American bourbon casks and the finest Indian grain spirits. Its exquisitely smooth finish and well-balanced flavour will delight you with every sip. The term “X&O” is derived from the modern short-code language used by millennials to express their love and affection; the letter “X” stands for “Kisses,” and the letter “O”‘s circular shape signifies a hug.

“Keeping a consumer-first approach helps us in delivering great products and brands. We are honoured to receive these unprecedented 7 Gold’s at Spiritz. It gives us the confidence and motivation to do better as we premiumise our portfolio.”

Bikram Basu, Chief Strategy and Marketing Officer, Allied Blenders & Distillers

Fastest-Growing Whisky & Packaging GOLD Award

ICONiQ White Whisky

Another delicious pour from Allied Blenders & Distillers. Select foreign scotch malt and the finest Indian grains are combined to create the premium ICONiQ White Whisky, which is then matured in Bourbon oak casks. There is a strong fruitiness and a faint nutty aroma on the nose. The blend complements the woody character with a long finish that leaves you wanting for more.

Brand Promotion Ground Space GOLD Award

Officer’s Choice Blended Scotch Whisky

The single batch of blended scotch whisky is distilled, blended, and bottled in Scotland. It is a limited edition offering. Spanish and American white oak bourbon casks are used to age the liquor. With a remarkable mouthfeel, it offers a blend of gentle spices, honey, creamy maltiness, and a hint of spiced oak.

“We take immense pride in the craftmanship of our blends in ABD as we compose them meticulously to touch the imagination of the consumers. It is heartening to see new blends like Sterling Reserve Brandy win top quality independent jury awards, and Srishti, an innovative whisky, with the goodness of curcumin at its core.”

Arun Barik, Executive Director, Allied Blenders & Distillers

Liquid Tasting GOLD Award

Srishti Whisky

Srishti Premium Whisky is a blend of rare Scotch malts paired with select Indian grain spirits. The goodness of curcumin at its core completes Srishti premium whisky’s distinctive essence. It’s important to note that the infusion retains the taste, scent, and colour.

Product Debut Of The Year & Liquid Tasting GOLD Award

Sterling Reserve Brandy

A perfectly balanced blend of imported French grapes aged in oak barrels makes up Sterling Reserve Premium Cellar Brandy. It’s rich aroma and exceptional smoothness fuses a brilliant assortment of fruity notes, each more enduring than the other. Undoubtedly, you’ll get plenty of oaky overtones in the finished product, which is great for brandy lovers and those who are new to the spirit.

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