TheGlitz Super Star Power: Kriti Sanon, Alia Bhatt and Deepika Padukone Lead the Way for Plastic Neutrality, Showcasing a Fresh Wave of Sustainability

Share this on

Share on facebook
Share on twitter
Share on whatsapp
Share on email

The fight against plastic pollution has found staunch allies among some of India’s most influential celebrities and prominent brands. The names resonate far beyond their fame – Kriti Sanon’s Hyphen, Alia Bhatt’s Ed-a-Mamma, Anushka and Virat Kohli’s investment in Blue Tribe, and Deepika Padukone’s 82.E. These celebrities are channeling their influence into a resolute commitment to environmental sustainability, recognizing that their actions can spark positive change on a global scale. TheGlitz applauds such amazing endeavours and encourages all celebs to follow suit.

Amidst growing concerns about the ecological impact of plastic waste, a remarkable trend has emerged – the rise of plastic-neutral brands. In this inspiring movement, these celebrities stand at the forefront, acknowledging the pressing need to reduce plastic waste. By aligning their brands with a mission that transcends business, they are actively participating in the restoration of our planet’s ecological balance while setting an example for millions to emulate.

Kriti Sanon

For instance, Kriti Sanon’s Hyphen is not just a skincare brand; it is a sustainable revolution. Fueled by a dedication to ethical practices and environmental responsibility, Hyphen’s range is 100% vegan-made, and the products also promise a zero plastic footprint, showcasing its dedication to a cleaner and greener world.

Alia Bhatt

Furthermore, Alia Bhatt’s Ed-a-Mamma is rewriting the script on children’s clothing. The brand was started in 2020 after Alia Bhatt saw a lack of a world-class home-grown brand that provided sustainable clothing options for kids at affordable rates. It places emphasis on utilizing materials that are devoid of detrimental chemicals, pesticides, and synthetic dyes, ranging from organic cotton to pioneering eco-friendly fabrics. In conjunction with the selection of materials, Ed-a-mamma places emphasis on the implementation of ethical manufacturing practices..

Likewise, Blue Tribe, a plant-based meat products firm in which Anushka Sharma and Virat Kohli have invested, is setting new standards for plant-based beverages. Driven by a commitment to all-natural ingredients and sustainable packaging, Blue Tribe is an emblem of change. By offsetting plastic emissions and producing carbon neutrally, they are helping to protect the planet for future generations. Their action demonstrates that small changes can lead to substantial shifts.
Also, Deepika Padukone’s 82.E, offering a range of skincare products sourced, carefully crafted, and clinically tested, is making a lasting impression. The brand’s carbon-neutral practices shape the path toward a sustainable future.
As these celebrities lead the way, The Disposable Company emerges as a strategic partner in their journey. By fostering ethical recycling practices, empowering waste workers, and cultivating sustainable behaviors, The Disposable Company is aligning with these plastic-neutral pioneers to create a future where waste no longer burdens the planet, communities flourish, and nature regains its equilibrium.
Bhagyashree Bhansali, Founder and CEO of The Disposable Company, commented, “This is a monumental step forward. These celebrities are exemplifying leadership by championing plastic neutrality in their brands. We are witnessing the power of influence harnessed for a sustainable cause. It’s a testament to their commitment to a healthier planet. With TDC’s expert guidance, these brands are charting a course toward a greener and more sustainable future.”
The Disposable Company (TDC) is a global coalition committed to reducing waste, improving lives, and restoring the Earth’s balance. Collaborating with brands, governments, and communities, TDC develops and implements innovative solutions to address plastic pollution. Through ethical recovery, safe disposal, and sustainable practices, TDC envisions an environmentally conscious and sustainable future.

Share on facebook
Share on twitter
Share on whatsapp
Share on email

Tags

Related articles

A fearless voice in the realms of activism, representation, and ethical storytelling, Suki Dusanj-Lenz has carved a bold and unapologetic path that spans continents, causes, and cultures. As the Founder of Book of Rebel Asians and Once Upon a Media, Suki stands firmly at the intersection of truth and transformation, creating platforms that challenge silence, confront injustice, and celebrate the power of lived experience. Whether it’s mentoring women across borders, calling out performative allyship, or using fashion as a vehicle for protest, Suki’s work is rooted in moral clarity and fearless disruption.
While the world’s busy chasing glass skin and glow drops, TheGlitz delves into a radiant relic of the past... an era when beauty wasn’t bottled... it was blended. Before serums wore capes and sheet masks reigned supreme in skincare empires, Indian women followed their own golden glow code. Enter: the legendary but long-lost Kasturi Manjal Ubtan, a turmeric-tinted tale of tradition, tender love, and timeless radiance. This wasn’t just any other skincare... it was an age-old practice, sacred, soulful, and steeped in stories.
Across, Kala Ghoda is where flavours embark on a culinary quest deep into the delectable world of Himalayan cuisine, only to return, time and again, to the comforting embrace of soulful food that feels just like home. Tucked away in the cultural maze of Mumbai’s Kala Ghoda, this effortlessly chic yet deeply grounded eatery had long been on TheGlitz radar as this 'food and cocktail haven' is celebrated for its bold, flavour-forward take on Himalayan cuisine, artfully plated with the kind of finesse that delights the palate and dazzles the lens.
In an era where fashion often flirts with spectacle, Rimple & Harpreet choose instead to seduce with subtlety. Their latest couture campaign, Muse in the Studio, is not merely a visual feast, but an introspective cinematic fable woven in silk, sequins, and the silences of a bygone era. Starring the ethereal Wamiqa Gabbi as the mysterious Mrs. Geetha Rai, this stylised editorial unfolds like a forgotten dream... delicate, decadent, and achingly romantic. TheGlitz reports on a campaign that redefines narrative fashion with sheer artistry.
In a moving and revealing conversation with renowned journalist Barkha Dutt at the UK edition of We The Women 2025, held at the Anil Agarwal Riverside Studios in London, filmmaker Karan Johar brought the house to quiet reflection and thunderous applause with his raw honesty. Known for his glossy cinema and flamboyant charm, KJo, the big daddy of Hindi Cinema stripped away the layers of celebrity to speak as a father, a son, a once-wounded child, and a man still navigating the complex terrain of love, loss, and online hate. TheGlitz reports...
When Nisha JamVwal of Nisha JamVwal Luxury hosts an event, expect nothing less than grandiose elegance. ...And she lived up to that promise with her larger-than-life champagne soirée at Design POV, a stunning exposition that brought together the crème de la crème of the design and architectural community at Mumbai’s sprawling Jio Convention Centre. As Editor-in-Chief of TheGlitz.Media, I had the pleasure of being personally invited by Nisha for this design-forward affair... and what an unforgettable afternoon it turned out to be.