Lexus, the global luxury automotive brand committed to offering exceptional customer experiences, announces an iconic partnership with renowned design duo Abraham & Thakore to achieve personal and conscious luxury. To begin, this dynamic collaboration combines superb automobile design with contemporary yet non-conforming fashion, resulting in richness in both the car and the clothing.
Lexus Life x Abraham Thakore
Lexus aims to merge the best of chic fashion with the best of design technology by teaming up with the Messiahs of Minimalism to release limited-edition jackets featuring custom designs inspired by Lexus. The design philosophy of the new Lexus LC 500h, coupled with luxe fashion designer duo Abraham & Thakore’s exclusive capsule collection, is aptly titled “Lexus Life”. To complement the avant-garde vehicle, A & T have symbolised the luxury of craft, the sustainability of design, and the beauty of the handcrafted, topped with Lexus’ Omotenashi principles of luxury and caring for guests with warmth, graciousness, and attentiveness.
“Lexus, being a conscious lifestyle luxury brand, is proud to partner with Abraham & Thakore, who bring their own creative aesthetic to reflect contemporary yet non-conforming fashion and sustainability that are synonymous with both brands. Both Lexus and A & T believe that luxury lies in specially crafted products in limited numbers of high quality, and this collection is no exception”.
Naveen Soni, President, Lexus India
Lexus Life Collection. Limited Edition Jackets.
Reflecting the timeless style and legacy of both Lexus and Abraham & Thakore, the Lexus Life collection features Abraham & Thakore’s signature touches in a design sensibility that is thoughtful and inspired by traditional craftsmanship.
The elegant menswear collection features a striking Lexus electrified jacket, quilted using the Trapunto technique, wherein layers of tabby silk are stitched together to create a layered, tone-on-tone effect. Elevated essentials like the corozo buttons, which are made from the nut of a palm tree, are akin to ‘vegetable ivory’ to round out a luxurious, elegant outfit.
Exemplifying the womenswear is an equally majestic Lexus electrified puffer jacket, featuring a contrast stitch. Quilted in pure shot silk, the light-weight viscose lining ensures warmth and comfort.
“Lexus Life is about luxury of craft, the sustainability of design, and the beauty of hand. The design language of Lexus matches the DNA of Abraham & Thakore, which is understated, bold, luxurious, and humble. We are happy to see the start of an exciting journey together towards making luxury personal”.
David Abraham and Rakesh Thakore
The new Lexus LC 500h highlights
- New instrument panel with a 12.3-inch wide touch-screen display (21CY multimedia), with the display position shifted 86 mm to the rear of the vehicle to allow natural touchscreen operation.
- Central Administration Switch Configuration: Switches are set in a longitudinal pattern to improve usage.
- The ornamentation panel on the passenger side has been harmonised with the upholstery on the instrument panel, emphasising the horizontal design element.
- Holding the grill: For a more compact size, a shape that integrates the camera cover is adopted.
- The new super gloss black metallic alloy wheel design features a 3D machined finish.
According to Naveen Soni, President of Lexus India, ‘the transition to the new Lexus LC 500h is in sync with our commitment to designing products that offer unparalleled comfort and superior performance to our discerning guests. I am confident that the new enhanced LC will surely catch the imagination of our luxury consumers with newer technology and design upgrades‘.
The new Lexus LC 500h, a 4-seater Luxury Coupe, is priced at INR 2.39 Cr in India.
For the moment, however, as the new Lexus LC 500h gets high-end upgrades offering bold choices to discerning guests, we at TheGlitz see this as a precursor to greater things ahead. Keep logging.
