Move over, remix culture – Motorola just found the perfect way to blend nostalgia and tech with its latest Hello Colour. Hello AI campaign. The starring role? Not just Bollywood sensation Kriti Sanon, but also the timeless track ‘Yayi Re’ from Rangeela, composed by the musical genius AR Rahman. And the internet? Well, it’s officially losing its mind. TheGlitz reports…
Motorola’s Rangeela Vibe
The ’90s anthem, now reintroduced in Motorola’s splashy new ad, is bringing the iconic Rangeela vibes to a brand-new generation. After the ad dropped, featuring Kriti channeling her inner Urmila Matondkar with killer dance moves, it didn’t take long for the viral magic to happen. Social media went into overdrive as fans, influencers, and creators alike got busy recreating the catchy hook step. We’re talking about everyone from college students to viral stars like choreographer Piyush Bhagat, the Shukla Sisters, and none other than global internet sensation Ricky Pond grooving to the beat.
In no time, Motorola’s nostalgic nod racked up a whopping 163 million views across digital platforms, proving that you don’t need a time machine to relive Rangeela’s magic—just a Motorola smartphone. The ad didn’t just spark a viral dance-off; it also reminded us all that Rangeela Re is an ageless anthem, now loved equally by Gen Z as much as the OG 90s kids.
“We always knew Rangeela Re had a universal appeal,” said Shivam Ranjan, Head of Marketing, APAC at Motorola, “but seeing Gen Z embrace it in this way, alongside our new Pantone-curated color variants for the festive season, has been incredible. This campaign is about more than colors—it’s about pride, individuality, and setting trends. And let’s be honest, nothing says ‘trendsetter’ like a Motorola phone paired with some iconic Bollywood beats.”
The response? Epic. Social media exploded with recreations, from Bollywood fan pages dedicated to Rangeela stars like Jackie Shroff, Urmila Matondkar, and Aamir Khan to meme creators and influencers who couldn’t help but jump on the viral bandwagon. The hashtag #MotorolaRangeelaRe quickly trended, pulling in over 5 million views in no time. Even the paparazzi got in on the action, and that’s when you know a campaign has hit peak virality.
Whether you’re in it for the hook step challenges or just vibing with the nostalgic throwback, one thing is clear: Motorola isn’t just a tech brand anymore—it’s a lifestyle. With bold colors, cutting-edge AI, and a dash of retro Rangeela glam, they’ve officially won over the hearts (and screens) of a new generation.
So, what are you waiting for? Dust off those dance moves and get ready to paint the town Rangeela! This isn’t just another tech ad—it’s a full-blown cultural moment. Motorola has expertly tapped into our collective nostalgia with a perfect remix of the past and present, bringing Rangeela’s iconic beats back into the spotlight with a modern twist. Whether you’re a millennial who fondly remembers Aamir and Urmila grooving on screen or a Gen Z’er discovering Rangeela for the first time, there’s no denying the magnetic pull of that catchy hook step.
The magic of Motorola’s campaign lies in the effortless blend of cutting-edge technology with classic Bollywood nostalgia. By using AI innovation and Pantone-curated colors to introduce its new range of smartphones, Motorola has redefined what it means to be a lifestyle tech brand. And pairing it with the irresistible charm of AR Rahman’s timeless soundtrack? That’s just pure marketing genius.
The #MotorolaRangeelaRe trend is more than a viral moment—it’s proof that some things, like great music and epic dance moves, never go out of style. Influencers, celebs, and social media users everywhere are showing off their moves, challenging each other, and celebrating individuality with the sleek new range of Motorola phones. The campaign has already garnered millions of views and sparked a social media frenzy, and it’s not slowing down anytime soon.
So, grab your phone (preferably a Motorola!), pick your favorite color, and get your dance moves ready. Because, thanks to #MotorolaRangeelaRe, a wave of nostalgia-fueled fun has taken over, and it’s time to show the world what you’ve got. Whether you’re recording your own take on the dance challenge or simply soaking in the vibrant energy, this is your chance to join the fun—and paint the town Rangeela!
