Jewels of India – 10th Edition Celebrates the Spiritual Majesty of Lord Balaji
In a sparkling tribute to devotion, design, and India’s timeless heritage, Reliance Jewels, one of the country’s most trusted jewellery brands, unveils the 10th edition of its celebrated Jewels of India collection… this time paying homage to the sacred and spiritually resonant land of Tirupati.
Titled the Tirupati Collection, this exquisite curation celebrates the divine grandeur of Lord Balaji, the celestial aura of the Tirumala Hills, and the architectural magnificence of Tirupati’s legendary temples. Crafted in both gold and diamonds, every piece is a celebration of divine inspiration, master craftsmanship, and modern elegance… perfectly timed for the auspicious occasion of Akshaya Tritiya. TheGlitz reports…
Where Temple Traditions Meet Contemporary Grace
Drawing from the spiritual narrative of Srinivasa Kalyanam and the intricate art of temple architecture, the Tirupati Collection offers a breath of sacred luxury. From regal chokers to handcrafted bangles, sculpted earrings to long temple-style necklaces, each creation carries the signature blend of heritage and haute couture that Reliance Jewels is known for.
Alongside its show-stopping statement pieces, the collection also introduces a line of lightweight wearable jewellery, allowing patrons to infuse everyday life with the blessings and beauty of Lord Balaji, making the sacred stylishly accessible.
Jewels of India – A Tribute

Sunil Nayak, CEO, Reliance Jewels avers, “Jewellery is more than an adornment; it is a timeless expression of heritage, faith, and divine connection. The Jewels of India Tirupati collection is a heartfelt tribute to Lord Balaji, with his blessings imbued in every piece. It beautifully embodies the spirit of Akshaya Tritiya – a festival that signifies abundance and auspiciousness. With every piece of this collection, we are honoured to bring this sacred sentiment to life.”
A Decade of Design, A Tapestry of Culture
Launched in 2019, the Jewels of India initiative has, over the years, celebrated the soul of India, exploring and translating the artistic legacy of regions like Karnataka, Rajasthan, Odisha, Uttar Pradesh, Gujarat, Maharashtra, Tamil Nadu, West Bengal, and Madhya Pradesh into one-of-a-kind jewellery. Now in its tenth edition, this milestone moment brings to life the divine energy and spiritual opulence of Tirupati in dazzling detail.

Festive Glamour Meets Divine Grace
To honour Akshaya Tritiya, Reliance Jewels is offering limited-period festive offers:
– Up to 25% off on gold jewellery making charges
– Up to 30% off on diamond jewellery
– 100% exchange value on old gold
These offers are valid till May 5, giving you the perfect reason to embrace tradition—and shine brighter than ever.
Where to Explore
You can experience the divine brilliance of the Jewels of India – Tirupati collection at over 140 Reliance Jewels showrooms across India, or browse online for a seamless, secure shopping experience.
This Akshaya Tritiya, bring home more than just gold…. bring home grace, tradition, and timeless beauty, wrapped in the divine aura of Lord Balaji.
TheGlitz Verdict: A Divine Fusion of Heritage & Haute Design
With its latest Jewels of India – Tirupati Collection, Reliance Jewels once again proves why it stands at the pinnacle of India’s luxury jewellery landscape. TheGlitz team took a close look at this celestial offering, and we’re enchanted.
Inspired by the sacred soul of Tirupati, this collection isn’t just jewellery, it’s storytelling in gold and diamonds. Each piece feels like a whispered hymn to Lord Balaji, artfully translating architectural splendour and spiritual symbolism into regal adornments. The standout chokers and temple-style long necklaces carry the gravitas of heritage, while the intricately sculpted earrings and bangles add a dash of modern-day grace. The craftsmanship is impeccable, striking a perfect balance between temple tradition and contemporary finesse.
What impressed us even more is the versatility. From opulent showstoppers worthy of a wedding mandap to ornate wearable pieces that let you carry a touch of divinity every day… this collection has depth, character, and soul. It also speaks beautifully to Akshaya Tritiya’s essence of abundance and auspicious beginnings.
In a jewellery market often saturated with flash and trend, the Tirupati Collection stands out for its authenticity, artistry, and emotional resonance. It reminds us that luxury can be both rooted and radiant, spiritual yet stylish.