Navya Khanna, Co-founder and Creative Director of Sadyaska, is making waves in the world of luxury design, and TheGlitz is here to spotlight her visionary approach. Sadyaska, known for its handcrafted, premium home decor – especially in the bedding segment – perfectly blends artisanal craftsmanship with modern aesthetics. The brand’s use of natural materials and contemporary designs ensures each piece exudes both elegance and authenticity.
From rich textiles to chic accessories, Sadyaska’s creations bring sophistication to any home, all while staying true to eco-conscious principles. For those who seek luxurious, sustainable style, Sadyaska is the ultimate choice, and TheGlitz is excited to showcase this perfect harmony of luxury and ethics.
Sadyaska stands out for its fusion of luxury and sustainability. How do you ensure that each of your pieces reflects both elegance and eco-conscious design?
A conscious effort is made to make every product long-lasting. The designs are timeless and do not require change after every season. We focus on simple, classic designs with clean lines and sophisticated color palettes. They can be used for years because of our high-quality stitching and finishing.
We use recycled materials like recycled polyester (from post-consumer plastic bottles) and eco-friendly materials such as bamboo and Tencel (made from sustainably sourced wood pulp). These materials are naturally luxurious while also being biodegradable and more environmentally friendly.
Our reversible bedspreads and duvets are also aimed at building a more sustainable lifestyle with their dual functionality and life longevity/durability.
Sadyaska continuously works on being a more sustainable and eco-conscious brand throughout our production process. Our factories are powered by renewable solar energy, ensuring a minimal environmental impact from start to finish.
Waste reduction is our top priority. Our designs are made to utilize the raw materials entirely reducing any wastage during production. This is done by converting waste fabrics into small products or patching different fabrics together to design new products.
Can you tell us about the process of creating a new design at Sadyaska? What inspires your collection, and how do you incorporate contemporary trends with traditional craftsmanship?
Nature has been an inspiration since Sadyaska’s inception. The soft colors of sunset, the patterns of flora and fauna, along with the earthy muted tones will be found throughout our collections. We use these color palettes to evoke the feeling of being close to nature and use subtle, handwoven textures that mimic the softness of nature’s finest elements.
We believe in the artistry of handmade, bespoke products that cannot be replaced by mass production. You will find hand embroideries, and hand block printing, in our collection reflecting the careful, meticulous work of skilled artisans. This attention to detail is married to the clean lines, minimalism, and sophistication of contemporary design.
The classic techniques give our pieces authenticity and a sense of history, while the modern design elements bring them into a space where they can be enjoyed in everyday life. The overall aim is to create a collection that transcends trends, offering timeless luxury that remains relevant in a rapidly changing world. Our pieces are meant to last not only in terms of their durability but also in terms of their ability to fit into the evolving tastes of our customers.
Your brand is known for using natural materials. What are some of the challenges and advantages of working with these materials in home decor?
Working with natural materials offers timeless beauty, luxury, and sustainability, but it also comes with certain challenges—higher costs, sourcing complexities, and care requirements. At Sadyaska, we embrace these challenges as part of our commitment to offering products that are not only luxurious but also mindfully crafted and sustainably sourced. By overcoming these challenges through careful sourcing, ethical practices, and customer education, we continue to create home decor that stands as a testament to the beauty and value of natural materials in today’s world.
As a luxury lifestyle brand, Sadyaska appeals to those with an eye for the finer things. How do you balance exclusivity with accessibility, and what makes your products stand out in a competitive market?
Exclusivity in luxury is often tied to quality and craftsmanship. We not just offer products, but experiences.
You will find Sadyaska at limited offline and online retail outlets pan India. We follow strict filters and work with only premium retail outlets that have that eye for finer things. Those who are able to understand the craftsmanship and premium materials required to build luxury products and convey the same to their customers.
However our bedding sets are made with the finest materials, but we also offer luxury accessories like pillowcases, throws, and cushions that allow you to bring a touch of Sadyaska’s elegance into your home at a more accessible price point.
We also provide personalized shopping experience and expert styling advice to our customers on video call and in-store. From new house to wedding shopping, we are a one-stop shop for customers’ bedding requirements.
We launch limited edition collections which are available only at our experience center in Delhi NCR and at select retail outlets pan India.
What is your vision for the future of Sadyaska? How do you see the brand evolving in the coming years in terms of design innovation and sustainability?
Sadyaska’s vision for the future is one of refined evolution—evolving in design, sustainability, and customer experience while remaining grounded in the principles that have always defined our brand: luxury, craftsmanship, and integrity. As we look to the future, we see a dynamic brand that isn’t just a luxury label, but a pioneer in sustainable luxury, offering beautiful, innovative products that enrich the lives of our customers and contribute positively to the world around us. We are determined to lead the charge in reshaping the luxury industry—one where beauty, quality, and sustainability go hand-in-hand for a more conscious and luxurious future.
We are bringing in new technology and techniques in our production and incorporating more eco-friendly raw materials each year to reach our vision.
We believe in creating products that are as timeless as the values they’re built upon—luxury, sustainability, and attention to detail. Each piece is designed to offer not just a product, but a reflection of your lifestyle.
We aim to combine the finest materials with sustainable craftsmanship, ensuring every piece not only elevates a home but also contributes to a healthier planet.
