Suneet Varma x Tanqueray – “The OG Summer of Love” – Fashion meets flavour in this limited-edition collab that’s equal parts glam, gin, and joie de vivre.
What happens when haute couture meets haute cocktails? You get a collab that’s as heady as your favourite summer fling… stylish, spirited, and impossible to forget. Enter the ultimate fashion-forward toast to the season: Suneet Varma x Tanqueray’s “The OG Summer of Love.” An exclusive TheGlitz report.
A delightful pairing of one of India’s most celebrated fashion designers with the world’s most iconic gin, this limited-edition collection isn’t just a collab… it’s a whole vibe. Think high fashion infused with botanical brilliance, a dash of storytelling, and an unabashed love for elevated living. It’s not just about sipping gin; it’s about celebrating the art of togetherness, in style, of course.
A Gifting Experience, But Make It Couture
At the heart of this collaboration is a bespoke Suneet Varma-designed scarf, a lightweight piece of wearable art that screams effortless elegance and summer chic. Picture this: delicate motifs of juniper berries, citrus slices, and aromatic herbs… a whimsical nod to Tanqueray’s signature botanicals — swirled into a dreamy palette of Tanqueray green, sun-drenched neutrals, and nature-kissed hues. Whether you wear it as a headscarf, drape it around your neck, or tie it onto your handbag, it’s your passport to looking luxe while staying breezy.
And the scarf isn’t sipping alone. It comes bundled in a curated gift box featuring Tanqueray’s signature gin, gorgeously designed coasters, cheeky cocktail cards, and even a matching perfume that rounds out the sensory experience. Yes, you heard that right… this is a full-on lifestyle immersion, not just a gift box.
Fashion with a Twist (of Lime)
Known for his flair for fantasy and couture drama, Suneet Varma brings his signature design language to this collaboration with Tanqueray… and it’s a match made in celebratory heaven. The OG designer avers, “My design philosophy has always been centred on celebration, emotion, and storytelling – values that align beautifully with Tanqueray’s legacy of bold flavours and sophistication. This collaboration transcends fashion and spirits; it’s about crafting moments of joy and connection. The scarf is a wearable celebration, much like a perfectly crafted Tanqueray cocktail… refined, vibrant, and memorable.”
And he’s not wrong. There’s something deliciously poetic and super styish about this partnership… the fusion of texture and taste, of tactile silk and aromatic spirits, of indulgence and intention.
Beyond the Booze and the Brocade
This isn’t just a collab; it’s a statement. A love letter to summer soirées, sunlit afternoons, and those rare magical moments that turn into lifelong memories. It celebrates shared laughter over gin cocktails, the gentle rustle of scarves caught in the breeze, and the golden-hour glow that turns everything into a photo op.
More than a product drop, this is a limited-edition experience… a sensorial celebration that blurs the lines between fashion and flavour. Please note… it’s not being sold off the racks or lined up on liquor shelves. It’s exclusive, intentional, and beautifully ephemeral, much like the season it toasts.
Gin & Yang? The Future Looks (Gin) Bright
TheGlitz verdict: While “The OG Summer of Love” is a seasonal affair, it’s clearly just the beginning. Both Suneet Varma and Tanqueray have hinted that this partnership could be the first of many – a springboard into future fusions where luxury lifestyle brands break boundaries and bottles to co-create immersive experiences.
So, whether you’re clinking glasses at a rooftop party or draping yourself in designer botanicals, this collaboration invites you to step into summer with a little more flair, a lot more flavour, and a sense of stylish abandon.
