As the calendar shifts past October, breast cancer awareness efforts often dwindle a tad, but for many, the fight continues. This year, a unique and powerful initiative, Beyond October: Think Pink, Live Green, takes center stage. It’s a campaign that not only continues to raise awareness about breast cancer but also champions sustainable living - a dual call to action that intertwines health and wellness with environmental consciousness. Driven by the passion and dedication of journalist and author Manju Ramanan, this campaign has touched lives across Dubai and beyond, resonating with people from various nationalities and backgrounds.