Enter community-led tourism, where local people are not merely employed by the tourism industry but help shape, own and benefit from the experiences offered. For India, with its extraordinary diversity of landscapes, crafts and culinary traditions, this could be the next meaningful chapter in luxury travel.
Meet the very inspiring Abhilasha Bahuguna, Co-founder & Strategist (Pro Bono), Looms of Ladakh Women Cooperative Ltd, who is building something far bigger than a luxury craft brand. She is helping build an ecosystem in which the people who create the value... the herders, artisans and mountain communities... have a stake in owning it, shaping it and taking it to the world.