Mitali Rai, the 28-year-old founder of MHYTH, is redefining the premium fashion landscape with a bold vision to rival global brands. A techie turned entrepreneur, Mitali has set her sights on creating a brand that celebrates the individuality, strength, and femininity of women, empowering them to embrace their true selves. With a keen understanding of the market and a forward-thinking approach, she aims to elevate Indian craftsmanship to international prominence. Her ambitious plan includes establishing a world-class, end-to-end manufacturing unit in India that competes with the best globally.

Within just a month of launching MHYTH, Mitali caught the attention of investors, securing an Angel Round of funding and achieving a valuation of over a million USD. Recognized for her exceptional vision and entrepreneurial spirit, Mitali Rai now stands proudly among the esteemed list of TheGlitz 2025 Catalysts, a true trailblazer poised to disrupt the fashion industry on a global scale.

Over To Mitali Rai, Founder & CEO, MHYTH

As a techie turned entrepreneur, what inspired you to transition into the fashion and lifestyle  space, and how did you come up with the idea of MHYTH?

Mitali Rai: The transition into the fashion and lifestyle space wasn’t a sudden leap but a return to a passion that has always shaped my journey. As a former fashion model and a dedicated fashion enthusiast, I have  always been drawn to this industry, even during my corporate career. Fashion, to me, is more than  just clothing—it’s a powerful medium of confidence and self-expression.

    However, I noticed a significant gap in the Indian market: a lack of premium experiential offerings that aren’t burdened with the high price tags of foreign brands. This realization, coupled with the untapped potential of the Indian market, inspired the creation of MHYTH.

   MHYTH was born to bridge this gap, offering high-quality, accessible fashion rooted in thoughtful design. At its core, MHYTH aims to champion Indian craftsmanship and build a brand that resonates globally. We are currently in the process of developing everything locally in India, from design to production, and we are confident we will reach our goals soon.

    India has immense potential for innovation in the fashion space, and we are committed to  showcasing that on a global stage. This journey is not just about building a brand but about  contributing to a larger narrative of growth and recognition for Indian design, talent, and  manufacturing. Through MHYTH, we aim to create products that are not only world-class but also tell  the story of India’s creative excellence.

MHYTH has gained attention for its opulent designs and comfort. How do you manage to  balance the aesthetics with functionality in your products, ensuring both luxury and wearability?

Mitali Rai: At MHYTH, we’ve always prioritized creating products that resonate with our customers. Our initial focus was on bridal lingerie, which has received excellent feedback for its balance of opulence and comfort. This encouragement has driven us to expand our offerings.

     Recently, we’ve begun working on an everyday luxe lingerie line, and the early feedback has been incredibly positive. It’s motivating to see how our customers value the combination of aesthetics and functionality we aim to deliver. This feedback loop helps us refine our designs to ensure they meet both style and comfort expectations.

     We are also in the process of developing a dedicated comfort lingerie line, keeping softness and breathability at the forefront. Our goal is to create pieces that feel luxurious yet practical, catering to  the diverse needs of modern women.

  At MHYTH, we believe in listening closely to our customers and evolving with their preferences. By blending thoughtful designs with continuous feedback, we aim to build a brand that truly understands and enhances the intimate wear experience.

You’ve successfully raised angel funding and achieved a valuation of over a million USD in just a month. What do you believe were the key factors that contributed to MHYTH’s success  in attracting investors?

Mitali Rai: MHYTH’s success in attracting investors can be attributed to the clarity of our vision, the  strength of our strategy, and the immense potential of the market we are addressing. As one of our investors noted, they were drawn to MHYTH’s aspiration to become a formidable  brand in the high-growth lingerie and lifestyle segment.

    A key factor has been our data-driven and research-oriented approach. From the start, we’ve  focused on understanding the market’s needs, identifying gaps, and designing products that combine aesthetics, comfort, and accessibility. This evidence-based approach resonated with  our investors, showcasing our commitment to building a brand grounded in insight and  innovation.

     Additionally, our sharp focus on premiumization has been central to our strategy. We aim to  bring luxurious, high-quality products to the Indian market at accessible price points,  addressing a clear gap in the industry.

    Our ability to articulate a clear, scalable vision for MHYTH further strengthened investor  confidence. They recognized the potential for MHYTH to lead in this space, driven by a  commitment to excellence and an in-depth understanding of the modern consumer’s needs.  This combination of vision, strategy, and execution has been pivotal in attracting investment  and driving early success.

Can you share more about the long-term vision you have for MHYTH, particularly your  plans to establish a world-class manufacturing unit in India to compete globally?

Mitali Rai: At MHYTH, we believe in setting clear, achievable short-term goals while keeping a strong  focus on our larger vision. Currently, our priority is to solidify our presence in the premium  lingerie market by creating high-quality products that resonate with our customers and meet their needs. We’re focused on refining our collections, enhancing customer experiences, and  building a strong foundation for the brand.

    As for the long-term vision, we are deeply committed to making India proud. We aspire to  establish a world-class manufacturing unit in India, showcasing the immense potential of  Indian craftsmanship and innovation on a global scale. Our aim is to create products that not  only cater to the Indian audience but also compete with the best international brands,  positioning India as a leader in the premium fashion and lifestyle segment.

While this ambition drives us, we are methodical in our approach—taking measured steps to  ensure we grow sustainably and thoughtfully. By focusing on our short-term goals and staying true to our ethos of quality and excellence, we are confident that MHYTH will contribute to the larger narrative of India’s global success in the fashion and lifestyle space.

How do you think MHYTH is redefining the lingerie market, and in what ways do you hope  to challenge global players in the premium fashion lifestyle space?

Mitali Rai: At this point, I won’t say much—zipping it for now! However, we’ll have more details to share  in the coming months as we continue to refine and develop our offerings. All we know is, we’re keeping things simple yet elegant, paying close attention to the details and optimizing every aspect of our products. Our approach is rooted in the basics—crafting  premium, high-quality pieces that resonate with modern consumers. While we’re not  overcomplicating things, we aim to challenge global players by offering accessible luxury that combines both style and functionality, all while staying true to our roots and enhancing the  consumer experience.

What message do you want to send to women through MHYTH, and how does the brand  empower them to embrace their true selves?

Mitali Rai: Through MHYTH, we want to send a message of confidence, self-expression, and  empowerment. Our goal is for every woman who wears our pieces to feel unapologetically herself—whether she’s in a moment of elegance or embracing her everyday comfort. We believe that what you wear should uplift you and reflect your true self. By offering  premium, high-quality, and thoughtfully designed products, we empower women to  embrace their individuality and feel confident in every moment.

     Our brand is built on the idea that luxury should be accessible, and comfort should never be  compromised for style. We aim to give women the freedom to express themselves through  their clothing while ensuring they feel supported and confident, no matter the occasion.