Fashion is our passion and so we at TheGlitz always strive to pick out the best Indian brands that have their roots in our rich heritage and tradition and have impressed us in terms of their style, colour and detailing. This time, we spotlight Sanganer Clothing Pvt Ltd’s newest brand, Rangeelo. Preeti Udaiwal is the Founder of Rangeelo and we ask her, what is the USP of her brand. Preeti avers, “We, at Rangeelo, believe that our culture has an abundance of potential and we wish to bring all of it under one canopy and celebrate it in its full glory through our collections.” Read on…
What we loved:
Rangeelo, an Indian homegrown brand, is a vibrant allegory of heritage and creativity. It embodies the essence of Indian culture and showcases a fusion of timeless tradition and contemporary fashion. offering a mesmerizing collection of handcrafted ethnic and indo-western clothing.
Who is behind this vibrant brand?
Preeti Udaiwal. Her passion for her culture and Rajasthani origins sparked the birth of this brand. Drawing inspiration from her father, the renowned national awardee craftsman, Shree Brij Ballabh Udaiwal, Rangeelo thrives on the legacy of skilled craftsmanship and intricate handwork.
USP
Rangeelo’s mission is to make intricate craftsmanship and Indian legacy economical for Indian women. The USP lies in the fusion of handwork and flares, showcasing the artistry of Indian craftsmanship. With a resolute vision, Rangeelo aspires to grace every woman’s wardrobe, adorning them with the timeless beauty of ethnic and indo-western clothing.
“We are working with a variety of fabrics like Chanderi, Georgette, Cotton, Mulmul, and aim to reinvent the colour palettes associated with Rajasthani culture and truly harness our culture’s versatility through our designs. We, at Rangeelo, believe that our culture has an abundance of potential and we wish to bring all of it under one canopy and celebrate it in its full glory through our collections,” says Preeti Udaiwal, Founder – Rangeelo.
Each collection of Rangeelo is an ode to the vision of Indian artisans who have exhibited the ability to convert a plain, versatile fabric into accentuating silhouettes. Rangeelo is also a size-inclusive brand as their collection caters to sizes ranging from XS to 3XL.
