TheGlitz ‘Super Woman Dishi Somani, ace entrepreneur & founder, DishiS Jewels

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Meet TheGlitz ‘Super Woman’ Dishi Somani, founder and managing director of DishiS Jewels, who embarked on her entrepreneurial journey in 2015 with just Rs 5,000. But she had colossally big dreams and so her creativity impelled her to leave her position as a financial expert, where she collaborated with prestigious financial institutions like Axis Bank, ICICI Bank etc, to commence her career as a jewellery designer.

She founded her company on her own with just 5,000 rupees, and today she generates about 2 crore rupees in revenue. No wonder, Dishi is TheGlitz ‘Super Woman’. She had the guts to leave her well-paying job and was daring enough to pursue what her heart desired. DishiS Jewels, founded by Dishi is headquartered in Delhi, and caters affordable, day-to-day gorgeous blingy jewellery with unique designs not just in India but all around the world, via Ajio, Nykaa, Amazon and many more.

The DishiS Jewels brand has produced more than 7,000 designs, which, in addition to India, are being marketed in the United States, the United Kingdom, Australia, and some regions of Europe. Many Bollywood and television stars, including Raveena Tandon, Soha Ali Khan, Minisha Lamba, and others, also sport the brand’s exquisite jewellery.

Dishi Somani
Dishi Somani

Your journey has had many momentous milestones. Could you tell us about your life-changing journey that has molded you to be what you are today?

I was born in the princely state of Gwalior, the place is known for its glorious royal past that provides a fine balance of art, aesthetics, beauty, and business. I grew up witnessing artisans come to our house to design jewellery for my mother and grandmother. Gwalior was indeed a natural catalyst in driving me toward the precious stones and their crafting.

Belonging to a family with a business background, my upbringing has instilled in me the drive to venture into the business world. During my formative year, I completed my MBA in finance from IMT Dubai. After I started my venture as a financial expert where I was well-paid. Before starting my entrepreneurial journey, I worked with a lot of organizations including ICICI, Axis Bank, and others.

However, I realised that I yearned for something more fulfilling than crunching numbers all day long. I wanted to combine my passion for finance with my love for jewellery to create something truly unique and my own. The monotony of my job made me aware of how fondly I remember being artistic. I had forgotten how to be inventive because of all the upheavals in my life.

Then I decided to leave my position as a financial advisor and start my business venture, DishiS Jewel. Leaving my job is one of the biggest life-changing decisions I have ever made, and now I am here with my label DishiS Jewels.

Could you list 3 of your major achievements?

  • If we are talking about awards and accolades, I have received many in my field, the most notable among them being the “brand of the year” award by Juhi Chawla in 2017. In 2018, Times Now honoured me as a “strong woman achiever” at the Nexa Brand Vision Extraordinaire Awards, where celebrities such as Shilpa Shetty, Arjun Rampal, Madhur Bhandarkar were also recognized for their work and contribution.
  • Apart from this, DishiS Jewels is a preferred brand now for many popular celebrities like Soha Ali Khan, Raveena Tandon, Shweta Tiwari, Erica Fernandes, and so on. They adore my jewellery and may be seen wearing it on several occasions. But the most important achievement as a woman entrepreneur is by staying in business and taking it ahead through the COVID-19 Pandemic, the time when we saw n-number of established businesses falling apart.

What are the setbacks you have faced? How did you tackle these setbacks or challenges? And what lesson have you learned from it?

I haven’t faced any major setbacks- however, every day is a new challenge, be it operational, with your staff, with customers or with karigars.

When you look back, what are the three qualities in you that have helped you become what you are today?

The first and foremost quality any person needs is passion though I understand you may find it overrated. Without being passionate about your work, you won’t be able to achieve your dreams. The second quality which got me here is persistence. Staying focused and persistent toward your goal after all the hurdles will help you reach them faster. And the third quality is an eye for design and art.

My thirst for creating pieces that are an amalgamation of old-world classic and contemporary helps me keep Dishis Jewellery forever fresh for my customers who depend upon me for their styling needs.

Who are the people who have been the wind behind your wings?

As I belong to a family of entrepreneurs, they’ve always inspired me to be one of them. I will say that my parents are my inspiration. I get my entrepreneurial skills from my father who is an IIM-A graduate and my creative skills from my mother who is an artist/painter herself. My father always inspired me to be an entrepreneur like him. From my childhood, they’ve provided me with a quality education and a space for my dream, and believe that Dreams can be made into reality.

Though initially my parents were not convinced of my decision of starting my own venture but without their support, I wouldn’t be where I am today. Apart from that, my customers have always been a big support in my journey who gave me reviews, be they positive, be constructive. They always bring out the best in me.

Lastly, if there was a quote to define you, what would it be?

“Creativity takes courage.”Henri Matisse
It’s true. It takes a whole lot of courage to quit your well-paid 9-to-5 job and start from scratch. Whenever I look back I can only think of this quote, it just compiled my life in a sentence but not experience and hardships. You can be creative, but still would not be pursuing your dreams and passion because of the circumstances and most of the time because of the ‘fear of failing’, but choosing the courage, passion, art, will-power and inner voice in you, will always propel you to be successful in your life. It takes a lot of courage to choose art over money and then make money out of art.

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