TheGlitz ‘Super Woman’ Divya Dixit, Kickass leader, business strategist & growth advisor, launched broadcast channel, telecom brand & OTT platform… and many more

Share this on

Share on facebook
Share on twitter
Share on whatsapp
Share on email


TheGlitz ‘Super Woman’ Divya Dixit has helmed several OTT giants over her career span. Divya has 20+ years of experience in marketing and brand building across industries — digital, broadcast, telecom, and music. With an impeccable record of launching brands in the sector of broadcast, telecom, music, and OTT;  rejuvenation of brands, consumer lifetime value journeys, creating revenue opportunities, product designing, and designing sales currencies through consumer insights across industries, she has helped create sustainable businesses. She was also the ex Senior Vice President of Alt Balaji and the platform achieved several milestones under her leadership. Prior to joining ALTBalaji, TheGlitz ‘Super Woman’ Divya has been in leadership positions at organizations of the likes of  ZEE5, Sony, UTV, Tata Docomo, Barista, to name a few.

Divya Dixit

Your journey has had many momentous milestones. Could you tell us about your life-changing journey that has moulded you to be what you are today?
I began my career in retail with plans to hopefully become a CEO in that space, however, life had other plans with my husband deciding to move to Mumbai and so I walked into this city with nothing in hand. Destiny bought a retail and broadcast offer and from there my media journey began; moving across telecom and then music and then digital. I am one of the very few people who has had the honor of launching a broadcast channel, a telecom brand as well as an OTT platform. It was much before that OTT had become rage that I decided to try my acumen there; intuition or foresight, I don’t know. A leap of faith for sure, as neither the OTT market was as vast as today nor did I have any experience but I have always taken chances… Today OTT is the mainstream platform for entertainment even for masses and digital revenue has overtaken broadcast revenue in many countries.


Could you list 3 of your major achievements?
– Balancing the act of being a working woman at leadership, being a hands-on mother and homemaker.
– Launching and sustaining new business – a broadcast channel (UTVi), a telecom brand (Tata Docomo) as well as an OTT platform (Zee5).
– Building Brands and Contributing to Democratization of OTT – ALTBalaji

What are the setbacks you have faced? How did you tackle these setbacks or challenges? And what lesson have you learned from it?
Let’s call them challenges… And I have been lucky that I have had a family who walks the talk with me all the way. However at large what I have observed is that at times women leaders struggle to be heard and have a seat at the table. …Which is a tragedy as they bring EQ along with IQ that creates a much more inclusive and non-conflicting work environment whether across teams or running operations or external partnerships. Also, I believe one professional challenge that exists across industries is Brand snobbery; evaluation of people should be on the basis of their merit and results, and not on the basis on which brand they have worked for last.


When you look back, what are the three qualities in you that have helped you become what you are today?
My mental strength, my never-say-die attitude and my famous follow-ups when I want the job done!

Wind behind her wings: Divya Dixit’s family

Who are the people who have been the wind behind your wings?
My husband. We got married very early and I did my MBA post-marriage. We were two broke people living together and he decided to give up his studies and work so I could complete mine. Today he runs his own business and I couldn’t be prouder of him. But I wouldn’t be what I am, if he wasn’t there.

Lastly, if there was a quote to define you, what would it be?
This Kickass woman continued…..

Share on facebook
Share on twitter
Share on whatsapp
Share on email

Tags

Related articles

Forget plain vanilla walls and boring beige sofas! The Indian home is getting a major makeover, and it’s more exciting than ever. From sustainable chic to retro glam, interior design trends are turning our living spaces into stylish sanctuaries. TheGlitz gives a rundown of the hottest trends that is making the Indian home the talk of the town.
In a land where "mama ke haath ka khana" (mom's homemade food) is the gold standard of cuisine, a new contender is entering the culinary ring: organic food. Yes, the humble carrot is now vying for attention alongside spicy samosas and butter-laden parathas, and it's doing so with a health halo and a smug sense of superiority. Sumita Chakraborty, Editor-in-chief, TheGlitz delves into why organic food is catching on in India faster than you can say "quinoa salad"?
Picture this: a grand celebration of global cinema, where auteurs from all corners of the earth come to showcase their masterpieces against the vibrant backdrop of our cultural tapestry. It’s not just a dream; it’s a blockbuster waiting to happen. Imagine a film festival with no boundaries or pigeonholed segments, where a film is judged on the basis of how good it is not because it comes from any particular country. Here, TheGlitz ponders why India should roll out the red carpet for a World Cinema Film Festival?
Don Julio Blanco is a premium tequila crafted from choice highland agave. It honours traditional distilling methods while showcasing the distinctive qualities of agave cultivated in Mexico’s Jaliscan highlands. This results in a sophisticated flavour profile that reflects its premium origins. Read on for TheGlitz review.
World Chocolate Day is all about satisfying your inner Willy Wonka! And now... Mumbai's transforming into a chocolate wonderland. From hidden speakeasies with secret chocolate concoctions to cloud kitchens whipping up crazy delicious desserts, TheGlitz presents the divine route to pure chocolatey bliss. So grab your spoon, and let's dive into this tasty adventure!