The Glitz ‘Super Woman’: Sarika Kakrania – Pink City By Sarika, from housewife to super fashion designer

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TheGlitz ‘Super Woman’ Sarika Kakrania, the Founder of Pink City by Sarika has a wonderfully inspirational story. She was a housewife for 17 years until one day, she decided to turn fashion designer and entrepreneur and start Pink City By Sarika. The success of her venture motivated her to aim higher and she published her coffee book. Today, there’s no looking back for TheGlitz ‘Super Woman Sarika Kakrania. Read on…

Sarika Kakrania

Your journey has had many momentous milestones. Could you tell us about your life-changing journey that has moulded you to be what you are today?

When I first began, I had been a housewife for 17 years. This was the first thing in years I was doing for myself. Though I had little expectations of it to work well, the motivation the success of Pink City has given me to dream bigger has been momentous. My journey inspires me to aim for the sky and devise a plan to reach that goal.

Could you list 3 of your major achievements?
– Shilpa Shetty wearing Pink City for her Ganpati celebrations.
– Being interviewed for Big FM.
– Publishing my coffee table book.

What are the setbacks you have faced? How did you tackle these setbacks or challenges? And what lesson have you learned from it?

I think the pandemic suddenly got a burst of setbacks in my life. I have always believed in the pen-and-paper style of business. I suddenly had to upskill to become pro tech. Google Sheets, website, image, drive, and the power of Instagram are all things I learned to navigate in the post-covid world. The biggest learning lesson from this has been to always evolve with changing times to stay relevant. Change is scary, but transitioning is imperative to grow.

When you look back, what are the three qualities in you that have helped you become what you are today?
– Artistic flair.
– Patience and persistence to keep going.
– The knack for marrying business with design.

Who are the people who have been the wind behind your wings?
 My kids and husband undoubtedly. My daughter is my biggest tech guru, a very important support system to run a business in the digital age.

Lastly,  if there was a quote to define you, what would it be?
Dream it, wish it, achieve it. Then dream some more.

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