Riya Pant, the driving force behind Blur India, entrepreneurial journey began with a desire to challenge traditional beauty standards and offer products that celebrate individuality and self-expression. As the leader of Blur India, Riya has overseen a groundbreaking makeup brand that has swiftly captured the hearts and imagination of beauty enthusiasts nationwide. With a keen understanding of consumer psychology and market trends, she has masterfully positioned Blur as a leader in the cosmetics industry, setting new standards for innovation and inclusivity.

Riya leverages her expertise in digital marketing alongside a degree in advertising from SP Jain Mumbai so combines her academic prowess with years of hands-on experience in digital marketing to chart the course of Blur’s success. With a passion for creating captivating brand stories and engaging experiences, she has played a key role in steering Blur towards a remarkable success. Here, Riya tells TheGlitz all about her challenges, milestones and more…

Beyond her professional endeavors, Riya is dedicated to philanthropy and social responsibility.
She is deeply committed to making a tangible difference in the world by actively supporting various initiatives that align with her values. She actively supports initiatives empowering women, promoting environmental sustainability, and advocating for cruelty-free makeup through partnerships with charities and community programs, inspiring others to make a positive impact. Read on as Riya Pant talks to TheGlitz about her milestones and more…

Your journey has had many momentous milestones. Could you tell us about the life-changing milestones that have molded you to be what you are today?

One significant milestone that has greatly influenced my life is the decision to launch my brand and diligently work toward its success. This decision was a turning point, pushing me into entrepreneurship and self-exploration.

What are the setbacks you have faced? How did you tackle these setbacks or challenges? And what lesson have you learned from it?

In our journey of building a brand, we’ve encountered several challenges. There were setbacks while growing the brand, building the team, and the daunting market competitiveness. However, we navigated the storm and tackled these through research, prioritizing culture, and adapting multiple strategies.
These times have made me stronger and more excited for what’s next.

When you look back, what are the three qualities in you that have helped you become what you are today?

I believe perseverance, adaptability, and resilience have played significant roles in shaping me into the person I am today.

Who are the people who have been the wind behind your wings?

My family has been my rock, offering unwavering support through every challenge. They have been the very cornerstone upon which I’ve built my life.
In moments of doubt or uncertainty, it is my family who lifts me, their encouragement fuels my determination and reminds me of my worth.