TheGlitz ‘Super Woman’ Sheela Bajaj, entrepreneur

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Sheela Bajaj

Sheela Bajaj, a dynamic 79-year-old from Delhi, has seamlessly translated her lifelong passion for crocheting into a thriving business. She showcased on Instagram under @caughtcrafthanded at the age of 76 and from there, there was looking back. She is a part of the ‘Unveiling the Trailblazers: Senior Women Shaping Modern India Amidst India’s dynamic transformation’ endeavour of SilverWings that stands witness to a revolutionary era of positive aging, led by the inspiring senior women who are redefining their golden years with resilience and diversity. Here, the sprightly Sheela Bajaj tells TheGlitz the secret of her vitality.

Sheela Bajaj
Sheela Bajaj

Over To Sheela Bajaj

Your journey has had many momentous milestones. Could you tell us about the life-changing milestones that have molded you to be what you are today?


Launching my Instagram page @caughtcrafthanded at the age of 76 marked a significant turning point in my life. With the encouragement of my granddaughter, Yukti, I transformed my passion for crocheting into a thriving business. Receiving my first paycheck of Rs 350 brought immense joy, affirming that it’s never too late to embark on a new journey and find success.


What are the setbacks you have faced? How did you tackle these setbacks or challenges? And what lesson have you learned from it?


While age might be considered a setback in the entrepreneurial world, I viewed it as an opportunity to showcase the beauty of creativity at any age. Tackling the challenges involved embracing technology and adapting to the digital landscape. The lesson learned is that resilience and passion can turn setbacks into opportunities for growth, proving that age is just a number.


When you look back, what are the three qualities in you that have helped you become what you are today?


Reflecting on my journey, three qualities stand out – creativity, adaptability, and an unyielding spirit. Creativity fuelled my crocheting endeavours, adaptability allowed me to navigate the digital realm, and an unyielding spirit kept me motivated to pursue my passion despite challenges. These qualities have been the pillars of my success.


Who are the people who have been the wind behind your wings?


The primary force behind my entrepreneurial success is undoubtedly my granddaughter, Yukti. Her encouragement and support provided the wind beneath my wings, propelling me to launch @caughtcrafthanded on Instagram. The overwhelming response and global acclaim for my crochet creations further fueled my determination.


Lastly, if there was a quote to define you, what would it be?


“In the art of crochet, every stitch is a story, and every creation is a masterpiece of love.” This quote resonates with my journey, emphasizing the storytelling aspect of my creations and the love poured into every stitch. It encapsulates the essence of my work and the joy it brings to others.

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