TheGlitz ‘Super Woman’, Vita Kravchuk, the Area Manager of Kusum at Ternopil in Ukraine

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Kusum Group of Companies (Kusum Healthcare Private Limited,) CSR activities are indeed amazing and include numerous humanitarian support to their country of business operation Ukraine, and “reimagining school campuses in India”. The Glitz ‘Super Woman’ Vita Kravchuk, the Area Manager of Kusum at Ternopil in Ukraine shares her story.

Vita Kravchuk
Vita Kravchuk

Your journey has had many momentous milestones. Could you tell us about your life-changing journey that has moulded you to be what you are today?

The war in Ukraine set an extremely huge challenge to everyone, but now I already knew that one person could do a lot and that I am now one of the soldiers in the field… it’s time to use the acquired competencies. Since February 26, 2022, I was the coordinator of the center for the reception of refugees who, because of the war, lost their homes, relatives, and the opportunity to stay in their native homes.

During the 100 days of the center’s operation, we provided housing, food, clothing, and hygiene products for more than 4,000 people. There was a team of 100 volunteers who served other people 24 hours a day for free and with inspiration, starting from meeting people from the evacuation train to sending them to different countries by free transport. This required the skills of an organizer who knows how to communicate.

Again, considering that men were deprived of the right to cross the border, a group of girls began to work as drivers and drive cars from various European countries to supply the needs of the Armed Forces, and here, too, the skills acquired at work, namely excellent driving skills, came in handy. The unequivocal support I offered to help our country sustain the war has not only been a life-changing journey, but it also defines me in both letters and spirit, what I am today.

Could you list 3 of your major achievements?

  1. I consider my support to the countrymen during the war as a major achievement, as well as the achievement of millions of Ukrainian women, that we not only have survived but also have managed to remain productive, real, loving, sincere helpers who, in our daily active work, together with everyone, are waiting for the good days to return.
  2. Support of a master’s degree in psychology during wartime that was utilized to conduct training on healing mental injuries
  3. Implementation of product plans even during the war as medicines are indispensable for human sustenance.

What are the setbacks you have faced? How did you tackle these setbacks or challenges? And what lesson have you learned from it?

I am working in my current company for the last 12 years. Constantly ambitious plans and high demands shaped each of us. Through daily discipline, we acquired qualities such as stress resistance, permanence, self-belief, and established hundreds of quality relationships with colleagues and clients. There have been times when I used to think what’s there for me…. the onslaught of 2022 brought an answer to the question.

When you look back, what are the three qualities in you that have helped you become what you are today?

Skills of an organizer, communicator and offering training for conducting effective work.

Who are the people who have been the wind behind your wings?

The thousands of tired yet grateful eyes, hundreds of heart-wrenching stories, dozens of warriors provided with transport and an incredible sense of need… involvement to be good… form the most recent cycle of winds for my flight.

Lastly, if there was a quote to define you, what would it be?

Be positive.

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