VARCHAS Sweeps ProSpirits Challenge 2024 with Gold & Silver

Share this on

Share on facebook
Share on twitter
Share on whatsapp
Share on email
Varchas

Varchas Whiskey Shines Gold and Silver

Just last week, we featured Varchasvi Shankar, Founder of Shankar Distillers, who shared his passion for introducing American Bourbon and Rye whiskies to Indian enthusiasts. Varchas Whiskey has already earned two international awards since its launch—two stars at the Spirit of Craft Awards in Singapore and two gold medals at the 2024 San Francisco World Spirits Competition.

Now, the brand has even more reason to celebrate. Varchas Whiskey is thrilled to announce its outstanding achievements at the prestigious ProWine & ProSpirits Challenge 2024. Recognised as one of the premium platforms for uniting the country’s alcohol industry, this competition honours the finest spirits and wines, further solidifying Varchas Whiskey’s excellence in the field. Cheers to that!

Prowine 2024
Prowine 2024

The winners were announced at a glittering ceremony where Varchasvi’s products shone brightly. The distinguished panel awarded the coveted Gold Medal to Varchas Straight Bourbon Small Batch, while Varchas Detroit Reserve Blended Whiskey received the Silver Medal. Selected from a wide pool of global competitors, these accolades are a testament to the exceptional quality and craftsmanship that define the Varchas Whiskey brand.

Reflecting on this momentous achievement, Mr. Varchasvi Shankar, Founder of Varchas Whiskey, said, “Winning a Gold Medal for our Straight Bourbon Small Batch is an incredible honour, and the Silver for our Detroit Reserve Blended Whiskey makes it even more special. These awards recognise the passion and dedication that we put into every bottle, and they inspire us to continue crafting exceptional spirits. This recognition from such a respected global platform reinforces our commitment to blending tradition with innovation, and it motivates us to keep pushing the boundaries of quality.”

Shankar Distillers Varchas Whiskey pavilion at ProWine 2024
Shankar Distillers Varchas Whiskey pavilion at ProWine 2024

The ProWine & ProSpirits Challenge is widely regarded as one of the most prestigious competitions for wines and spirits, and this recognition marks a significant milestone in Varchas Whiskey’s journey to redefine premium whiskey. The company continues to grow its global presence and build a reputation for creating exceptional whiskies that cater to discerning enthusiasts worldwide.

For those yet to experience this award-winning American-style spirit. Hold onto your glasses! TheGlitz is bringing you an exclusive tasting review of Varchas whiskey shortly. Stay tuned.

About ProWine

ProWine Mumbai, part of the famous ProWein World, is the ultimate platform that brings together the crème de la crème of the wine, spirits, craft beverages, and related industries. Organised by the powerhouse duo of Messe Düsseldorf India and India’s premier drinks experts, All Things Nice, this Shindig is the place to be for anyone who’s anyone in the world of fermented and distilled delights. It’s the ultimate industry mixer, where the big shots mingle with the new tots and gather to network, learn, and maybe sneak in a cheeky tasting or two (or three).

Beyond the exhibition floors, this comprehensive trade fair packs a punch with its jam-packed line-up of extensive masterclass programs and panel discussions, including highlight events such as the ProWine & ProSpirits Challenge, where brands put their finest tipples to the test. Then the ProWine Bartenders’ Competition separates the pros from the amateurs, proving who can shake a martini worth writing home about. The whole program is strategically designed to share insights, boost brand visibility, educate the sector, and honour industry achievers.

Also Read: Mysuru to Michigan: Varchasvi Shankar’s Spirited Journey

Share on facebook
Share on twitter
Share on whatsapp
Share on email

Tags

Related articles

A new chapter in global travel luxury opens its doors in San Francisco as Air India unveils its signature Maharaja Lounge at San Francisco International Airport. Spanning 3,300 sq. ft. near the A Gates in the International Terminal, the 80-seat lounge officially welcomes guests from May 23, offering First and Business Class travellers, along with Maharaja Club Platinum and Gold members, an elevated pre-flight experience — complete with an exclusive Private Zone reserved solely for First Class guests. TheGlitz reports on this new milestone in Air India’s global luxury expansion.
There’s a certain kind of silence in the jungle that luxury hotels can never manufacture. A silence broken only by rustling leaves, distant birdsong, the soft crackle of a bonfire, and somewhere far away, the low warning call that signals a tiger is near. As dawn light spills across the golden forests of the National Park, the world suddenly feels slower, quieter, almost suspended in time — and perhaps that’s exactly why some of the world’s most visible people are escaping into the wild. At TheGlitz, we believe this is where luxury stops performing and starts feeling.
On International Tea Day, the humble chai break gets its moment — and it turns out this small, unhurried pause from screens may be doing more for your eyesight than any wellness product you have ever bought. We live in what Dr. Himanshu Mehta, senior ophthalmologist at ASG The Vission Eye Center, calls a phygital world, where the physical and digital have become so tangled that stepping away takes a conscious effort. "It is the simple pleasures that help us step away from screens and reconnect with people and nature," he says. "The ubiquitous chai break is a perfect example of engaging with people while also giving a break to our eyes."
The premium menswear and lifestyle label under The House of Rare has officially entered the travel gear category through a strategic collaboration with Escape Plan, unveiling two sleek luggage collections — Gallardo and Tony — designed for the new-age traveller who believes style should never stop at the wardrobe. Now, it’s taking that same design language beyond fashion and into movement — because today’s consumer doesn’t just dress well; they travel well too.
From crafting landmark hospitality destinations for globally celebrated brands like Taj Hotels, Radisson Blu, Ramada, and Grand Mercure to redefining the relationship between luxury, culture, and functionality, Architect Anil Badan, Founder & Principal Architect, Studiob Architects, has emerged as one of the most thoughtful voices in contemporary hospitality architecture. Read on...