“I had the absolute pleasure of attending the exclusive launch event of SEREKO’s new Hydration Range at Hylo, Mumbai, and let me tell you, it was an evening of pure elegance and style. The event’s blue and white colour scheme was a nod to the sleek, sophisticated packaging of the products themselves and the event was nothing short of breathtaking, with an ambience that perfectly captured the essence of the brand… sophisticated, calming, and forward-thinking.” Sumita Chakraborty, Editor-in-chief, TheGlitz

SEREKO and the lady behind it – Malvika Jain

Founder Malvika Jain dressed in a chic denim blue and white ensemble was a breath of fresh air, exuding warmth and effortlessly chill vibes. She made everyone feel right at home, creating a truly intimate and welcoming experience. The event not only showcased SEREKO’s revolutionary skincare products but also the passion behind them.

SEREKO Products

The highlight of the evening was the introduction of SEREKO’s Hydra-Crème 100H Water Lock Formula Moisturiser, a game-changer in hydration that promises 100 hours of deep moisture. This gel-based moisturiser, enriched with Ceramides and Peptides, goes beyond just skin hydration, it’s all about repairing and strengthening the skin’s natural barrier while promoting a calm, radiant glow.

SEREKO’s new collection also includes their 24H Hydration Lip Balms (tinted and untinted) and a Pigmentation Repair Lip Balm that targets uneven skin tone with potent ingredients like Vitamin C and Kojic Acid. Whether you’re looking to treat dry lips or even out pigmentation, this range has you covered in the most luxurious way possible.

SEREKO Founder Says

Speaking on the launch, Malvika Jain, Founder, SEREKO, stated, “At SEREKO, we believe that skincare is a holistic journey that nurtures both the skin and the mind. Our new hydration range, enriched with Ceramides and Peptides, embodies our commitment to providing deep nourishment and promoting overall well-being. The new products in the Hydration Range are designed to provide deep, lasting hydration while addressing specific concerns, from repairing damaged skin barriers to soothing dryness and irritation. It also brings together the combination of 2 powerhouse ingredients to deliver these benefits- Ceramides and Peptides. With these products, we aim to deliver hydration and a sense of tranquillity and rejuvenation, enhancing both your skin’s health and your inner calm.”

A Wonderful Event

The evening was as rejuvenating as the products themselves, and I can’t wait to see how these innovations take the skincare world by storm. With SEREKO, skincare isn’t just about beauty—it’s about wellness for the skin and the mind.

TheGlitz Verdict

SEREKO’s Hydra-Crème 100H Water Lock Formula Moisturiser is a standout in the skincare arena, offering more than just hydration, it’s more like a skincare revolution. This gel-based moisturiser is a dream come true for anyone in search of deep, lasting moisture. With 100 hours of intense hydration, it guarantees that your skin stays plump, smooth, and nourished throughout the day, and then some.

What sets this product apart is its potent formula. Enriched with Ceramides and Peptides, it goes beyond just surface-level moisture, working to repair and strengthen your skin’s natural barrier. The texture is light yet powerful, sinking in effortlessly without feeling greasy, making it ideal for all skin types.

For those looking to give their skin that enviable glow while reinforcing its natural defences, the Hydra-Crème 100H Moisturiser offers a refreshing, luxurious experience that’s worth every penny. We absolutely loved it!

Price: INR 1200

SEREKO’s Hydra-Peptide Lip Balm in Salted Caramel is a must-have for anyone craving soft, plump, and nourished lips. This indulgent lip treatment doesn’t just offer a burst of delicious salted caramel flavour—it provides long-lasting moisture, locking in hydration for up to 24 hours.

Formulated with a powerful combination of Ceramides and Peptides, it goes beyond just basic hydration. The balm helps repair and strengthen the skin barrier, making it a true lifesaver for dry, chapped lips. The rich, luxurious texture glides on smoothly, instantly making your lips feel soft and soothed without feeling heavy or greasy.

What sets this lip balm apart is its ability to keep lips feeling full, plump, and moisturised, all while offering relief that lasts throughout the day. Whether it’s a quick fix for cracked lips or a daily treat for smooth, kissable lips, the Hydra-Peptide Lip Balm delivers on all fronts.

If you’re looking for a lip balm that combines hydration, nourishment, and a touch of indulgence, this is it.

Price: INR 450

For those who crave hydration with a hint of colour, the SEREKO Hydra-Peptide Lip Balm in Raspberry Sorbet is an absolute treat. Offering a gorgeous maroon-pink tint, this lip balm not only provides the moisture your lips need but also gives them a soft, juicy pop of colour that can be built up for a more intense look.

The Hydra-Peptide Lip Balm is packed with nourishing Peptides and Ceramides, working to hydrate, repair, and strengthen the skin barrier of your lips. The rich formula leaves lips looking glossy and plump, while also keeping them feeling soft and moisturised for hours.

Whether you’re after a subtle hint of tint for the day or a glossy, luscious finish, this balm has you covered. It’s the perfect balance of care and colour, making it a staple for your everyday lip care routine.

If you’re looking for a lip balm that hydrates, nourishes, and adds a dash of effortless colour, the Hydra-Peptide Lip Balm – Raspberry Sorbet is an essential in your beauty arsenal.

Price: INR 500